Kieran

861 posts

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Kieran

Kieran

@kiemrt

Creator-led Growth @ Tano | Prev. @FNATIC @TheNewGenAgency, @ScottishFA

Katılım Haziran 2014
254 Takip Edilen323 Takipçiler
Kieran retweetledi
etn.
etn.@etnshow·
"These are not small deals we're doing with creators. They can be in the thousands if not tens of thousands of dollars. It will go through an entire process and it won't be touched by a human". @CaplanWill has built an agent that finds you influencers for your brand without any human input: "They [brands] hate working with creators because they're messy and they miss deadlines and there's contracts, miss payments. It's just a very complex process". "We're basically building a suite of AI agents in the influencer marketing space and this is the next agent that we're launching... we've already got an affiliate agent and a few others as well".
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etn.
etn.@etnshow·
"UGC farms is the play right now" Will Caplan (@CaplanWill) on why UGC is replacing traditional paid influencer marketing: "CPMs are super low, you get thousands of videos and the algo just pushes out whichever one people like". "99% of the content doesn't go anywhere but thats fine. The cost is super low." "The traditional playbook pay-for-play, like pay for one post, is useless ubless you have big, big budgets... it can be, too much of a barrier for a lot of companies".
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will caplan
will caplan@CaplanWill·
Introducing the world’s first AI Agent for Creator Partnerships Ad Dozens of brands like IM8, ElevenLabs, Bloom & Wild already use us. RT + Comment "creator ads" and I'll send you the complete guide on Creator Ads in 2026
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GREG ISENBERG
GREG ISENBERG@gregisenberg·
this is one of those stories that sounds fake but is inspirational teenagers frustrated with calorie tracking build cal ai, use chatgpt to teach them code, lean into viral short-form content instead of fundraising, grow to ~15m downloads and $30m+ in revenue, and sell to MyFitnessPal while one of them is still in school this story breaks brains because it goes against the script you were handed: get credentials, raise capital, move to silicon valley, wait your turn - ai removes the skill excuse - the internet removes the geography excuse - distribution replaces the funding round the onus shifts back to the individual please don't wait this is the best window in history to ship your ideas, learn in public, and keep the upside
Zach Yadegari@zach_yadegari

Cal AI has been acquired by MyFitnessPal 🚨 Henry and I started Cal AI as 17-year old high school students with one mission: make calorie tracking easier with AI. In just 18 months, we’ve helped millions of people lose millions of pounds. And we broke $50m in ARR along the way. We are at an incredible inflection point in history where ANYBODY can build a product that can improve lives and make millions. As founders, we get a lot of praise. The truth is that this would not have been possible without our incredible 30+ person team. We are so proud of what this team has accomplished, and are thankful to everyone that has been instrumental in Cal AI’s development and success. Cal AI will continue as a separate app from MyFitnessPal. The combined team will share resources to continue helping people achieve their fitness goals!

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FNATIC
FNATIC@FNATIC·
winners are made, not bought #FNCWIN
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ElevenLabs
ElevenLabs@ElevenLabs·
At the ElevenLabs Summit in London, our Co-Founder @matiii delivered a live demo showing how ElevenAgents can help governments and enterprises support users anytime, anywhere, and in any language. Built with modular components that apply to any organization, see how a national government agent can power the future of citizen support.
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Kieran
Kieran@kiemrt·
I’ve spent the better part of the last decade behind the scenes in creator marketing. Strategies, workflows, fixing things when they inevitably break (and they always do). I’ve worked with thousands of influencers + deployed tens of millions in budget… and I realised something recently: I’ve never actually written any of this down. So I’ve started a Substack: read the brief. Not grim thought leadership. Not “5 things you MUST do to succeed”. Just me dumping what I’ve learned in the trenches: negotiations, flops, why most content fails ( the brief usually requires a quantum physics degree). First post’s live in the replies. (Also here’s me about to demolish some waffles in Dalarna)
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Kieran
Kieran@kiemrt·
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FNATIC Veqaj
FNATIC Veqaj@VeqajVLR·
New team, new setup 😎🧡 @displate’s metal Valorant poster collection goes HARD. Black Friday’s live, use code FNATIC for up to a sweet 46% off 🖤 fna.tc/displate-veqaj
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Kieran
Kieran@kiemrt·
@MyDylsexia Probably the most Scotland way to qualify there could’ve been
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Kieran
Kieran@kiemrt·
McTominay + Scotland Kit =
GIF
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Kieran
Kieran@kiemrt·
@MyDylsexia Now to hold my breath for the next 15 minutes
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MyDylsexia
MyDylsexia@MyDylsexia·
@kiemrt News just in, grass is green😭🤣
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Kieran retweetledi
FNATIC
FNATIC@FNATIC·
Another look back to our unforgettable night at London Clash last Sunday 🧡 📹 Over 50 co-streamers 📺 438K+ viewers 👋 Over 500 attendees IRL A huge thank you for showing up & to our partners for the event, @McDonaldsUK, @ScanComputers @heyboxed for bringing it to life!
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Keşfet

@CaplanWill @matiii @Displate @MyDylsexia @elonmusk @BarackObama @taylorswift13 @cristiano