Kelcie Pegher
9.2K posts

Kelcie Pegher
@klcpegher
social strategy editor @wsj. @latimes alum. I want you to read the news — not picky about the medium. she/her

We plan to tell great stories about a great city. And we also plan to prove that with a creative approach, there *is* a fiscally sustainable model for ambitious, independent, lively local news.


you cannot be serious lol







Interesting perspective from a WaPo alumna: "Bezos did the opposite of what the newsroom assumed he would do: he poured obscene amounts of money into a cash incinerator. He gave the Post a fancy new building. He subsidized every section of the paper, even the ones with no readers. He expanded international. He financed experiments in video and podcasting. He gave the newsroom a blank check for over a decade. Rather than pursuing a strategy based in reality, the Post newsroom became very accustomed to a billionaire patron giving them everything they wanted in perpetuity."


This is fair and the WaPo situation is heartbreaking. but I've always hated the notion that big legacy media is "the goal." There's nothing wrong with aspiring to work in local news

It just can’t be all substack subscriptions. I love the ones I follow but it doesn’t garner as much in depth reporting and research, as well as backing writers legally. And editors are so necessary in pushing better stories and the level of writing as an art form.



social signals 2025_v5 docs.google.com/presentation/d…















