Kohort

More payback doesn't always mean more profit. You have to understand your Price Volume curves and its impact on marketing strategy.

Continuously adapting your UA spend based on the ever-changing Price Volume curve is key. Marketers have to learn to optimise quickly for the best ROI.

Link to full presentation: hubs.li/Q02w1jBx0

Marketers play a critical role in the success, or failure, of a studio. You have to go from just spending, to making money too!

Link to full presentation: hubs.li/Q02vwwRM0

Industry benchmarks can mislead you! Studios should be focusing on what matters - your own data.

Link to full presentation: hubs.li/Q02tMtBB0

Ever felt this frustration before a board meeting? End the triangle of pain.

🚀Exciting times! Ramp has rebranded to Kohort! Stay tuned for more details.

📈 State of Forecasting in Mobile Games 🎮 Join @ramp_growth & have your say in this 6-minute survey & be part of a community that shapes the future of forecasting in mobile gaming! rampgrowth.typeform.com/survey?typefor… #forecasting #mobilegame #mobilegaming

📈 State of Forecasting in Mobile Games 🎮 Join @ramp_growth and have your say in this 6-minute survey and be part of a community that shapes the future of forecasting in mobile gaming! rampgrowth.typeform.com/survey?typefor…

"A modern approach [to forecasting] doesn't stop at static estimations; it also constantly refines these figures." - Hone Nguyen, CFO at @SpaceApeGames

“The true value of a finance team lies in its ability to create value through insights and data. These insights, however, must be grounded in confidence, which forecasting technology can provide.” - Hong Nguyen, CFO @SpaceApeGames

"When forecasting errors occur in our line of work, it's not a matter of someone's bonus being reduced or an individual being fired. It’s about studios shutting down." - Hong Nguyen, CFO @SpaceApeGames

"There’s a ton of experience, and also nuance, that is required to do a good job of forecasting at mobile gaming companies. Moreover, it’s about defining what ‘good forecasting’ looks like." - Hong Nguyen, CFO at @SpaceApeGames

"There's a significant gap in how finance professionals have adapted to this data-centric environment — and especially when it comes to forecasting." - Hong Nguyen, CFO at @SpaceApeGames 💡 hubs.li/Q026SX6X0

How not to ruin your soft launch: 6 common mistakes to avoid - via @ramp_growth mobilemarketingreads.com/how-not-to-rui…

Join our webinar where we'll be discussing how mobile gaming studios can master their forecasting 📈 with a special focus on why alignment across marketing, finance and game teams is key. Register here hubs.li/Q025Mx7m0

Join me for a free webinar on 📈Mastering forecasting for mobile studios: A unified strategy. Jai Dâvé @ramp_growth, Charles Tien @PlayQ & Michael Donoghue @NetspeakGames will join me on 19th Oct to discuss more. linkedin.com/events/masteri…

If you'd like to learn about financial #forecasting, listen to this podcast with @DanMarcusSA CEO @ramp_growth & @paullehair, investor @AlbionVC sharing their stories and how they work together! 🎙️tinyurl.com/mru9wh7v Hosted by Jack Richardson, ProRata. #futureknown #data