Alisha Kozin

@whitney_wade1 @blairadowler Hi Whitney, I agree on how you say there will be advanced AI technologies. I have also seen on TikTok that there are human robots and how drive throughs are even using robots / AI to take orders instead of real people. Robots are definitely becoming the new norm #MKTG475

@blairadowler I think that the emerging trends in the near future will be advanced AI technologies. I thought the things they could do now were crazy, but I think this will be even crazier! I think robots will become the new norm. I'm nervous yet excited. #mktg475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@katiepattrson @blairadowler Hi Katie, I agree how it will be positive and negative because everyone just relies off of AI or the internet rather than people doing stuff on their own or in person. I also agree how AI affects the media. #MKTG475

@blairadowler I believe social media marketing will continue to evolve in major ways—both positively and negatively—as AI advances and the utilization of AR/VR increases. These could lead to more layoffs of actors/influencers but more hires in the tech industry. #mktg475

@blairadowler #MKTG475

@blairadowler #MKTG475

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@MalloryYeater @blairadowler Hi Mallory, I love this content considering I am a big bachelor fan and watched this episode. Since this pool scene was the most juiciest while they were all eating KFC is so funny tome #MKTG475

@annagathman @blairadowler @tacobell Hi Anna, I like the content you decided to tweet about because this picture made me laugh as well. My roommate loves Taco Bell's fire sauce which is what the flower bouquet is made out of. If I saw this with valentines day coming up I would of sent it to her #MKTG475

@blairadowler @tacobell posted this last week on IG. I liked the post as it immediately caught my eye. As an avid mild & hot sauce lover, I loved that they chose to post this right with V-day coming up. Their IG posts connect well with the younger generation. #mktg475

@emmaedelman0215 @blairadowler Hi Emma, I agree with your tweet about the Dove commercial. Dove should have been more cautious on how they put things out without considering other peoples feelings #MKTG475

@blairadowler #MKTG475

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

@julialynne22557 @blairadowler Hi Julia, I agree with you on how Claires missed their opportunity. I have not seen them on social media at all besides when they decided to do belly button piercings all over my TikTok. Claires used to be so popular when we were younger and went downhill #mktg475

@blairadowler I think Claire’s really missed their opportunity to expand the company. They don’t really post on social media and it doesn’t seem to be a hit with kids anymore. Claires should start posting more on platforms to reach the younger generation + embark creativity. #mktg475

@blairadowler #MKTG475

@annagathman @blairadowler Hi Anna, keeping customers on their toes every week for new flavors is a great way to keep loyal customers. People even have TikTok accounts that release weekly flavors or even leaked flavors. A lot of people like to review them too #MKTG475

@blairadowler #mktg475 🍪🩷📲

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳

@katiepattrson @blairadowler Hi Katie, I agree on your tweet about Stanley. Stanley is super popular right now especially after dropping their valentines day collection. Stanley is all over my TikTok and even paid ads on Instagram. With all their different colors and sizes, they do great! #MKTG475

@blairadowler Stanley (cups) has a great social media strategy. The brand utilizes TikTok and Instagram the most—these work the best because of the wide reach they provide. Additionally, a lot of their sales and popularity comes from earned media, so they've found the key to success! #mktg475

@blairadowler #MKTG475

blog.hubspot.com/marketing/keep… #Mktg475

@emmaedelman0215 @blairadowler Hi Emma, I relate to your tweet because after a long day, I tend to unwind on social media too. TikTok is also my favorite platform because of the never ending scrolling! #mktg475

@blairadowler #mktg475

It’s time to launch our social media discussion here on X, #MKTG475 Spring '24-1. Let’s get started!🗣️ Q1⃣: Why do you personally use social media? Which platform is your favorite? Why? What type of content do you post – original or shared? Or are you a social scroller?🤳

@bjm00004 @blairadowler Hi Bri, I do find myself mainly scrolling on TikTok especially after classes or before I go to bed. Instagram is a great platform to post original content to keep friends and family updated. I use Instagram for that reason too! #mktg475

@blairadowler #MKTG475

@blairadowler #MKTG475

@SkySulli7 @LaurelAynne #WVU315 #ICMKTG I agree with you! Social media has became more advanced, especially for marketers. It helps us reach the audiences we need and it has an important role.

@LaurelAynne #ICMKTG #LWUstrategy 1. What I am most grateful for as a marketer is the growth of social media. The reach that this tool provides for campaigns is so wide. 2. 5 years from now I would love to be working for myself, helping small businesses grow their reach.

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #ICMKTG #WVU315 I feel most grateful about the technology that is growing with us. It keeps getting more advanced which helps in the long run. In 5 years, I hope to be working with a enjoyable company working with social media and websites

@kaitlynmcarr @LaurelAynne I agree with your tweet! They can also get back lash for the pettiness and use the social media sites for the wrong reasons #WVU315 #ICMKTG

@LaurelAynne 2) I don’t think it’s necessarily a bad thing, I think celebrities do it out of pettiness and not out of good intentions, which can lead to issues in the long run. #ICMKTG #WVU389 @LaurelAynne

Elon Musk is due to close his deal w/ Twitter on Friday. Kanye West is set to acquire another social media platform, Parler. When celebs buy/create social media channels, then, is this approach good for the rest of us? 🆘 Week 8️⃣ of #ICMKTG #WVU315 #WVU389 twitter.com/BryanTMcLeod/s…

@LaurelAynne I don't think they have too much power. Joining it, you agree to their guidelines and "rules". I don't think it is fair that celebrities can just buy them when they were banned from other people. #WVU315 #ICMKTG