Heorhi Talochka@heorhit
Question that reveals everything about your workflow:
"If your producer took a week off, would projects keep moving?"
Asked 12 creative teams.
11 said no.
Not because producer is irreplaceable. Because they're the only person who knows: where everything is, what stage projects are in, what's blocking, who's waiting, what's next.
They're not producing. They're a human database.
The test: Producer goes on vacation Monday.
Can team find latest brief?
See what's approved?
Know who's working on what?
Answer client questions?
Deliver finished work?
If "probably not," you don't have a workflow. You have a person holding it together.
What this means:
Workflow lives in someone's head, not your system. When they're gone: info inaccessible, status unclear, handoffs break, projects stall.
The fix: Systems over heroes.
When workflow lives in platform, not head: anyone finds status, handoffs automatic, context visible, projects move without orchestration.
Stop building workflows that require heroes. Build systems that work without them.
Could your team operate a week without your producer/PM? Be honest 👇
kreatli.com/platform/proje…