Here’s the first piece of a new project I’ve started called “Fix Your Brand”, a weekly dose of clarity for creators and founders building in a crowded, chaotic space.
open.substack.com/pub/kritikashu…
Ladies please STOP trying to compete with women who have spent 3 hours in hair and makeup with the industry's best professionals (and doctors🔪)!
Y'all just ran across Andheri station, having dodged 26 random people, are sweating from everywhere, and still manage to look beautiful.
You've been walking through all of this dust and pollution, and sitting in autos, and juggling home and work—ofcourse you have dark circles and flyaways, and guess what? Those just add texture to you, and give you character.
STOP hiding them!
You're a huffing, breathing, in-the-flesh person with a beautiful laugh, and a great sense of humour. What you are not, is a flattering picture from one angle.
You. Are. Beautiful. Because you are real. And not glossy 2D images.
Please. Live. Eat. Stop holding in that breath. And take a 100 more pictures. You're so fucking gorgeous. WHEN will you see that!!!
Gosh these women on the train take my breath away.