Kritika Naidu

I love this sport too much to pretend the #CupcakeGate ad was harmless fun. It's less about cupcakes, more about why cricket storytelling needs respect, not ridicule. If you think it’s ‘just an ad’, this one’s probably not for you. open.substack.com/pub/kritikanai…

Perfectionism isn’t a LinkedIn buzzword or a “greatest weakness” humblebrag. It’s a belief system. The belief that your worth is conditional on getting it right. Every. Single. Time. open.substack.com/pub/kritikanai…

Maybe feeling like yourself - that’s the real home. Less about roots, more about resonance. open.substack.com/pub/kritikanai…

24 times. Zak Crawley is the newest addition to Mitchell Starc's wickets in the first over of a Test innings 🔥 #Ashes

Procrastination and other honest things: A train ride. A dodgy signal. A brain dump that turned into a blog post. Not quite a newsletter, not quite a diary - just a small attempt at writing… instead of avoiding it. Read it here: open.substack.com/pub/kritikanai… #writinglife

What if the dream isn’t one straight path, but a series of gentle course corrections? I didn’t end up where I planned. But maybe that was the plan all along? kritikanaidu.substack.com/p/a-love-story…

A fleeting moment on the Jubilee line turns into an ode to everyday London where silence speaks volumes, fashion meets fatigue, and strangers become an accidental community. A story of stillness, subtle kindness and Prada shades in the Underground. kritikanaidu.substack.com/p/underground-…

The ‘Underground’ Stories substack.com/home/post/p-15…

The #BeyondThisLand digital campaign is making changes to the story of disability sports in Africa. sportanddev.org/latest/news/be… Via @GDIHub @Kritzika

Back in my 20s, I was all about the minimalist adventure—cramming into tiny rooms, sharing spaces with strangers, and living off the cheapest eats. Fast forward to today, my travel preferences have evolved. open.substack.com/pub/kritikanai…

Sports merchandise has a hidden cost: the environment.🌍 From synthetic fabrics to mass production, our favorite kits are contributing to pollution and waste. It's time to rethink how we support our teams sustainably, writes @kritzika globalsustainablesport.com/kit-clash-the-… #SustainableSports

Shot of the year by @jperezfotografo 📸

@alanwilkins22 Agree! Ridiculous, all of it!

⏩95% of venues are pre-existing or temporary ⏩All venues will use 100% renewable energy ⏩Eco-focused cooling solutions Paris @Olympics aims to set new standards for future Games, writes @Kritzika #Paris2024 #Sustainability globalsustainablesport.com/paris-2024-nav…

As Paris prepares for its first #Olympics in 100 years, #sustainability takes center stage. Enjoyed working on this with insights from the @Olympics' Head of sustainability. 👇 globalsustainablesport.com/paris-2024-nav… #OlympicGames #Paris2024

Can’t believe I got to watch it live and experience the emotion at Centre Court today. Thank you @andy_murray for all the memories on court. 💥

What a final that was! Wow! Incredible composure from India to have held their nerve after that Klaasen assault. Well played, South Africa. Congratulations India! 👏👏 What a final that was!💥#IndvsSA #T20WorldCup2024

Love that Bumrah is player of the tournament. 👏 He’s been unplayable for most parts this #T20WorldCup and has delivered with wickets every time India needed them. #teambowlers

@ajarrodkimber Our 7-digit telephone number. Back from 1994.

What is the most random thing you remember from your childhood that you never needed to know and that somehow can't forget? I still remember my dad's betting account number and code from all the times he said it on the phone.

Had a great time working on this piece about tennis' problem of affordability and barriers for participation. Had brill insights from @SomdevD, Uma and @streetgames_MGA. 👇 globalsustainablesport.com/missing-an-ace… #sustainability #sustainabilityinsport #tennis