Rob Martin
617 posts


@mirandaakins ive experienced this bug. Even though it shows blank on the UI its actually still there. I've had campaigns that had this bug but it still stopped spending on some days due to the bid constraints
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Grok 3 is rolling out to everyone! Try it out at apps.apple.com/us/app/grok/id…
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@23_ae1 @herrmanndigital @andrewjfaris Do you set a min. spend on the ad sets? If not doesn't the CBO just push spend to a few of the ad sets/creatives?
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Yup. Slight variations but mainly the same as yours with cost controls but I’ve seen brands so well with highest volume as well.
Just 1 big CBO for everything.
No scaling campaign.
No testing campaign.
No moving winners to another campaign or adset.
No ASC.
1 big CBO and all new creative gets launched in a new adset.
Main difference is he doesn’t have a max on how many adsets he’ll use.
Not uncommon to fill the CBO with adsets and max out the limit.
Lets Meta figure out what deserves spend.
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Piece of advice for DTC advertisers running Meta ads (almost all of you)...
Launch a CBO of your top 15-20 ads from the year set with post ID.
If use manual bids, set at our around average CPA for entire year for SKU. I'm seeing success with both manual bids and lowest cost here depending on account.
One ad per ad set.
This is what's crushing the most across a lot of accounts right now last 7 days and where I'm trying to direct spend the most.
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@Tylerz_55 Thanks. Yea we do this. We have a much broader list that we email about once a month. Was just wondering if my frequent sending list is too restrictive and maybe we should aim for an open rate closer to the benchmarks (~40-45%) in order to maximize efficiency.
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@codyplof Bank of America Unlimited Cash Rewards. 2.62% unlimited cash back
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Testing streaming on X via Starlink x.com/i/broadcasts/1…
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I opened the first axe throwing bar in Utah with a full liquor license.
I lost over $200k on the idea.
Six months in a was losing $10k+/mo and was ready to shut it down but my employees promised it was on the brink of “crushing it.”
I listened, not wanting to take my medicine and trusting that they knew better since they were “boots on the ground.”
A year later (and another $100k in the hole) I changed the question. Not, “should we shut it down” but “who wants to put some skin in the game and become an owner with me?”
Crickets.
My employees were bullish when it was my money, bears with their own.
I shut it down two weeks later and sold the lease for $50k.
If someone has no downside for being wrong (skin in the game) don’t let them dissuade you from what you know you should do.




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@johnrushx Interesting that Cursor isn't on this list. They were once the favorite AI IDE (~3 months ago). Hopefully they have some big updates on the way
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@herrmanndigital The marketing tab has a nice report that breaks down by Source/Medium/Campaign
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Biden is attempting to make permanent the Deep State before he leaves office by burdening the government with untenable contracts so that @realDonaldTrump and @DOGE cannot succeed. This needs to stop now.
Federal Employees Land Work From Home Deal bloomberg.com/news/articles/…
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Woke up this morning. Checked my ad account.
How is performance, I ask myself?
It doesn't matter, I have a new UX with a cool new gradient background. It's the little things.
In all seriousness, why on the second day of November are they messing around with this shit? It's a terrible look and it has to be a misallocation or resources.

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@andrewjfaris meta knows all. i micro stop on some🍑 and that's all i see for the next few weeks
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The #1 argument I get against ditching creative testing campaigns and launching all ads with cost controls:
What about ads that never really spend? Isn't Meta suppressing them without real data?
It's a good question and the answer has to do with what I call "micro-engagements":
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