Lathanial
40 posts

Lathanial retweetledi

I’m a content girly living in San Francisco with five tech guys.
So basically, I’m filming GRWMs while they’re talking about startups, coding, and AI in the kitchen.
My goals: post twice a day, go to the gym 5x a week, attend events, meet creators, and build a life here from nothing.
So if you’re in SF, create content, know of any events, or are also looking for new friends, dm me :)
Day one of finding myself and hopefully finding my people in San Francisco

English

2025 was the year I actually started to “do the thing”
> took a gap sem from @uiuc
> moved to sf
> became an eng at @origamiagents
> posted 33 reels on ig & hit 5k
> convinced @adansomariba & @LunaBitar to move to sf
> gained 8lb of muscle
> went skydiving (again)
> hosted 6 hangouts for entrepreneurial friends
> made content for @JesseItzler with sei
> started dating one of my college best friends
> flew back and forth to graduate with a degree in finance
still got a long way to go, but proud nonetheless :)




English

i cracked the exact content formats getting 500k+ views with $8 reactions while you're paying influencers $500/video
and it all runs on this 1 concept:
the algo PREFERS the cheap content
because it doesn't look like an ad
i tested this across 2,000+ UGC ads over 6 months
professional UGC ($400 studio, 4K camera, makeup artist) got lower views and a lower CTR than bedroom iPhone UGC
the reason is because your brain categorizes polished production as
"advertisement → skip"
but amateur authenticity as
"friend recommendation → watch"
comment "UGC" and i'll dm you my 10 best performing UGC reactions for free
(must be following for auto dm)
Franci@franci__ugc
i've generated 1B+ views on tikTok with an average CPM of $0.003. that's $3,000 in equivalent ad spend for 1 billion impressions. Meta would charge you $4.8M for the same reach.
English

hey!
i just started a newsletter.
little updates on what I'm building, learning, and figuring out.
basically shareholder letters for my life haha.
first edition is out. would love if you checked it out!
maxyang.beehiiv.com/p/what-i-actua…
English

we posted 70k videos in 2025 (750M+ views) across ~200 creators
we took all that data + found:
> CPMs
> best performing niches & formats
> how to start a UGC program
> how much to spend on creators
> performance expectations
& more!
comment "PLAYKIT REPORT" and I'll share
Nico from Playkit 📲@Nick_5anchez
In 2025 Playkit paid out $1.1M+ in ugc creator spend. The return -> 755M+ views accross TT and IG. We've consolidated all our data from this past year to break down the biggest insights in the app space: - best app categories for ugc - average cpm per campaign - avg campaign benchmarks for month to month + more report read time (10m) comment "playkit report" and ill dm you
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