Jade Gummer retweetledi
Schools are running multimedia departments as standalone operations to support college athletes. Very smart, and very creative.
This is the next phase in the arms race.
First, it was NIL and rev-share dollars “here’s how much we can pay you.”
Now, it’s “this is how we’ll market you and align you with our brand partners and others.”
Front Office Sports@FOS
As college sports continue to break viewership records, the entertainment ecosystem around them is ballooning, too. Athletic departments across the country are rapidly growing their creative teams to produce content that attracts top recruits, deep-pocketed donors, and new fans.
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