This is just a simple breakdown of the 10 most common mistakes I notice when auditing Klaviyo accounts
I made a full video breaking down each mistake and how to fix it
Look up ‘Ception Digital’ on YouTube to watch
there's actually non negotiable segments that you need to exclude from every campaign you send in order to keep your deliverability healthy
Exclude: bounced emails, marked as spam, placed order in last 48H, currently in high value abandonment flows
I’ve audited over 67 Klaviyo accounts in the last 24 months…
Here’s a simple breakdown of the 10 most common mistakes I see 🧵:
-
Mistake #1: Email Authentication Not Set Up Properly (Branded Sender Domain)
This is the most technical issue on the list,
3 years ago, I was working a 9-5 bored out of my mind jumping from side hustle to side hustle without direction.
Then I found a random job posting from a guy named Max Sturtevant looking for an account manager at his email marketing agency.
I had some experience, but mostly what I had was a fire under my ass and a goal to learn and roll with any punches to be the best I possibly could be. So I applied & sent over the worst loom intro video anyone’s probably ever seen.
After about 5-6 months of learning the ropes, I moved into the Director of Operations role simply because stuff needed to get done and I kept being the one to make shit happen.
Fast forward to today:
Our agency has grown from a team of 10 people to 75+. We manage email and SMS for 7-9 figure e-commerce brands… Overseeing fulfillment, operations, and client services across the entire company.
None of this was planned. But as we grew, I kept learning and figuring shit out on the go.
What I've learned is there's no manual for scaling a company 10x. You just have to build the plane while it's flying and never any one thing get you down. If you let stress or noise or overwhelm get to you, you’re never going to be able to perform at your best.
So, if you're building an agency or running an ecom brand, let's connect. I'll be dropping the sauce of what I'm learning along the way as we scale Well Copy to 8 figures and beyond.
Let's get it.
Just made a 15 page doc going over how we generated an apparel brand $240,461.40 in a single day without running any paid ads
Want the full breakdown?
Like + comment and I'll send it to you.
(Must be following so l can DM)