Jay Feldman | Lead Gen Jay

Results from 38,647 emails sent 13,279 senior finance leaders reached 12,689 contacts completed the full sequence 57 qualified opportunities generated 25% of all positive replies converted into qualified pipeline The product never changed. The offer never changed. Fixing the list and focusing the message changed everything. The message only lands when the list is right.

So we rebuilt everything from scratch 1. Audited the full lead list and cut every contact outside the real ICP 2. Rebuilt targeting in Apollo and Clay around U.S. manufacturers and e-commerce companies at $20M to $500M revenue, CFO, Controller, and VP of Finance titles only 3. Killed the two angles that produced almost no replies across 40,000+ emails and committed 100% of sending to the one framing that worked: direct rate negotiation 4. Anchored the sequence on a real savings reference ($325,000 saved on $1.6M in parcel spend) with a free contract analysis as the next step 5. Deployed warmed sender infrastructure across multiple domains to protect inbox placement throughout the run

How we got 57 qualified opportunities for Source1 Parcel with cold email thread:

Results from the single relaunch campaign: 38,647 total emails sent 13,279 senior finance leaders reached 12,689 contacts completed the full sequence 57 qualified opportunities generated 25% of all replies converted into a qualified opportunity Same product. Same offer. Just a list that finally matched the buyer. The system runs continuously. The pipeline keeps filling. Cold email copy does not fix a broken list. But the right list with one proven message can change everything.

Here is what we rebuilt: 1. Audited the full contact list and removed every shipping-adjacent company that would never buy 2. Rebuilt targeting in Apollo and Clay around U.S. manufacturers and e-commerce companies doing $20M to $500M in revenue with hard exclusions locked in from day one 3. Targeted only CFOs, Controllers, and VPs of Finance, the people who actually feel the pain of overpaying on carrier contracts 4. Killed two underperforming messaging angles and went all in on one direct rate-negotiation framing that had already proven it converted 5. Anchored the sequence on a specific proof point ($325,000 saved on $1.6M in parcel spend) and offered a free analysis as the next step

How we got 57 qualified opportunities for Source1 Parcel with cold email The offer was not the problem. The list was. Details below:

The results: 521,074 emails sent to 214,318 unique finance leaders 572 replies at a 0.27% reply rate 72 qualified opportunities generated 29 meetings booked with names like Konica Minolta, Ceresti Health, and Wythe Hotel $432K to $1.08M ARR opportunity ceiling across all 72 opportunities The optimized Nonprofit Finance Leaders sequence hit a 26.19% interested rate. More than 1 in 4 respondents expressed genuine interest. The campaigns are still running. That is what a long-term retainer builds over a one-shot campaign. youtube.com/watch?

Here is what we built: 1. Defined a sharp ICP: CFOs, VP Finance, Controllers at 50-500 employee orgs. Segmented into 6 audiences: nonprofits, mid-market, fractional CFOs, churches, healthcare, and hospitality with tailored messaging for each. 2. Led every sequence with Budgyt's #1 TrustRadius ranking, 350-customer proof base, and a clear economic angle: same power as competitors, 30-50% less cost. 3. Offered a free pilot after one demo instead of a hard close. Finance leaders got a no-risk way to evaluate. The ask felt like a benefit. 4. Ran 19 distinct sequences over 7+ months. The flagship Nonprofit campaign was optimized 4 separate times, tightening targeting and improving reply quality with each pass. 5. Sent 521,074 emails to 214,318 unique contacts while holding a 0.23% bounce rate and zero unsubscribes.

How we got 72 qualified opportunities and 29 booked meetings for Budgyt Inc. with cold email Thread:

The results after the pivot: 96 qualified opportunities generated lifetime across 187,728 total emails sent 57 of those 96 came from the post-pivot relaunch alone That is 60% of total qualified pipeline from just 21% of total send volume Reply rates more than doubled. Positive reply conversion nearly doubled. Every opportunity is a senior finance decision-maker actively interested in a parcel-rate analysis After the relaunch validated the model, we built a look-alike expansion system using the firmographic profiles of accounts that had already replied. Source1 now has a repeatable engine running by title: CFO, COO, CEO. The message only works when the list is right. And the list is only right when you are willing to audit it honestly and rebuild it from scratch.

Here is what we changed: 1. Killed the two losing angles immediately and kept only the rate negotiation framing that was actually converting 2. Audited the full contact list against the real ICP and found 74% of contacts could never buy the product 3. Rebuilt targeting from scratch in Apollo and Clay: U.S. manufacturers and e-commerce retailers, $20M to $500M revenue, titles limited to CFO, Controller, and VP of Finance 4. Added hard exclusions for carriers, freight forwarders, 3PLs, and Shopify-dependent sellers who outsource fulfillment 5. Relaunched in December 2025 with one message, one list, and full send volume

How we got 96 qualified opportunities for Source1 Parcel with cold email thread:

The results from 26,223 emails sent: 64 qualified motivated-seller conversations 227 total replies 0.55% bounce rate $325K+ in pipeline value generated In commercial real estate, one deal can carry a transaction value north of $2M and a commission well into five or six figures. 64 conversations is not a vanity metric. It is a real revenue pipeline built from scratch in an audience that historically ignores cold outreach. The system reruns quarterly with fresh lists, scales into new geographies, and adapts to new asset classes.

Here is what we built instead: 1. Pulled lead lists from property records using PropStream, filtered by asset class, ownership history, and hold duration 2. Segmented into 7 distinct seller personas including Multi-Family owners, Senior Housing operators, Long-Hold owners, Out-of-State Absentee Landlords, and Mobile Home Park operators 3. Led every message with the specific property address in line one to signal real research 4. Warmed domains for 30+ days and scaled mailboxes across all 7 campaigns to hold a 0.55% bounce rate 5. Scaled the two residential campaigns showing early signal to 22,000+ sends and cut underperforming variants

How we got 64 off-market motivated-seller conversations for SVN Northern Commercial with cold email thread: