LEARFIELD

March is here. What excites you MOST about this year’s tournament? 👀🏀 #MarchMadness #FinalFour #CollegeBasketball

🎟️ Pre-Sale Tickets 𝗡𝗼𝘄 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 Secure your tickets for the Collegiate All-Star Rodeo and the entire PBR Bulls and Beats weekend! 🎟️🔗 bit.ly/40DuI72 #LearfieldCollegeRodeo

The best in college rodeo. One arena. 🤠🔥 The inaugural Collegiate All-Star Rodeo brings together top athletes from 19 @LearfieldRodeo programs at Colorado State, capped with a @BradPaisley concert. 🔗 bit.ly/47aN82D #CollegeRodeo #Learfield

1973: Billie Jean King wins the “Battle of the Sexes.” A milestone for inclusivity in sports. Recognizing the moment this Women’s History Month. #WomensHistoryMonth

NIL conversations quickly become content conversations. 🎙️ Learfield’s Grant Jones on ANA’s On Scope: 💰 Great NIL content drives value ✨ Even better NIL content shows personality 🎥 The key to choosing athletes? Start with content That’s where the connection begins. 🎧 Watch the full episode: bit.ly/414J6VU #NIL #ContentStrategy #SportsMarketing

Army West Point Athletics x @FirehawkAero 🤝 A new multi-year partnership bringing defense innovation to @GoArmyWestPoint athletics platforms, spanning in-venue visibility + digital campaigns via Fan365. Another powerful example of Learfield connecting brands with purpose-driven audiences. 🔗 Learn more: bit.ly/40zhTdQ #GoArmy #ArmyWestPoint #Learfield #SportsBusiness #Partnerships

A day in the life → done right 🎥 🏀 @UConnMBB @silas_demaryjr x @Nissan 🎥 Produced by Learfield Studios 🚗 Real story. Real personality. Real connection. That’s NIL at its best. #NIL #CollegeSports #SportsMarketing

NIL is now a $2.5B market, and still evolving. 🎙️ Learfield EVP @sollyfulp on ANA’s On Scope: 📈 +50% engagement with student-athletes 🎥 Authentic storytelling drives results 🔄 Strategy now includes transfer portal dynamics The brands that win will understand NIL, not chase it. More insights from Learfield’s Grant Jones coming soon 👀 🎧 Watch the full episode: bit.ly/414J6VU #NIL #SportsMarketing #InfluencerMarketing

YEAR ONE. TITLE WON. 🏆 Hear the call as Missouri State Women's Basketball captures the @ConferenceUSA championship in its first season in the league. @tmichaelladd on the mic for this week’s Women’s Basketball Play of the Week. #PlayOfTheWeek #LadyBears #MissouriState

Honored to be nominated for a Sports Business Award by @SBJ. The recognition reflects the work our teams deliver every day by driving new revenue opportunities and deeper fan engagement for our partner institutions. Learn more: bit.ly/4bdikk7 #SportsBusinessAwards #CollegeSports #NIL #FanEngagement #SportsBusiness #Learfield

A No. 1 seed. March energy. 👀 Congrats to @DukeMBB on earning the top spot in the NCAA® Division I Men’s Basketball Tournament bracket. Before the madness tips off, @CameronBoozer12 & @CaydenBoozer test their twin knowledge in Stanchion to Stanchion, presented by @StateFarm. #SelectionSunday #MarchMadnes #BlueDevils #Brotherhood

BIG TEN. BIG SHOT. Yaxel Lendeborg hits the game-winning three for @umichbball in the Big Ten semifinals in this week’s Men’s Basketball Play of the Week, with @BrianBoesch on the call. #PlayOfTheWeek #GoBlue #MichiganBasketball

The field is set for the NCAA Women’s Basketball Tournament. 🏀 Congrats to our partner programs, ready to compete on one of the biggest stages in sports. Proud to support the partnerships driving momentum across college athletics. #MarchMadness #SelectionSunday #CollegeSports #WomensBasketball

#SelectionSunday is here. 🏀 Congrats to our partner programs headed to the NCAA Tournament and ready for the national spotlight. Proud to support the partnerships connecting brands, schools, and fans across college athletics. #MarchMadness

Kicking off our Women’s History Month series: Women Who Changed the Game. First spotlight: Carolyn Peck, the first Black woman to win an NCAA Division I women’s basketball national championship as a head coach (1999). #WomensHistoryMonth

Always a trailblazer, Blaze debuted a new addition to his uniform. In partnership with Blazers Mobile, Blaze is now one of a handful of mascots nationwide to have his own exclusive jersey patch! #WinAsOne 🐉

The partnership powering Horned Frog Athletics continues. @TCU_Athletics and Learfield have agreed to a long-term extension focused on revenue growth, fan engagement, and expanding NIL opportunities for TCU student-athletes through the locally based @HornedFrogsSP. Watch the announcement and read the release: bit.ly/3P03ODO #GoFrogs #HornedFrogs #CollegeSports #NIL

Relive the moment @WVUWBB clinched its first @Big12Conference Tournament title since 2017, with @AndrewCaridi304 & @WVUMSN on the call. #PlayOfTheWeek #WomensBasketball #Mountaineers