Sports Business Journal

Flavor Flav's promise to celebrate the U.S. women's hockey team has grown into SHE Weekend in Las Vegas 🌟 The four-day event will feature a parade, public concert, private events, dinners and shows, with support from a host of brands. MORE: ow.ly/e4kA50ZnTXA

Bank of America's FIFA World Cup activation goes beyond the Fan Bands ⚽ Its $2 million donation to Vet Tix is providing free World Cup tickets for military members and first responders while creating lasting memories through the authenticity of its mission. MORE: ow.ly/A1z250Znpbw

MLB is taking its salary cap message directly to fans with its "Level The Playing Field" campaign across MLB. tv & social media ⚾ The effort comes months before the Dec. 1 expiration of the collective bargaining agreement and is already drawing a strong response from the MLBPA. MORE: ow.ly/NvaF50ZoWVV

New at @SBJ: Fanatics-owned trading card brand @Topps has secured a last-minute title sponsorship of today’s FIFA World Cup halftime show featuring Shakira, Madonna, Justin Bieber and BTS. sportsbusinessjournal.com/Articles/2026/…

All eyes will be on what's happening in New Jersey this weekend, especially for this former @USMNT star, Tony Meola. The HOF goalkeeper grew up just miles from this stadium — now it's hosting the biggest game on Earth. New Jersey, this is your moment. Spain 🇪🇸 vs Argentina 🇦🇷 — who you got?

.@IndyCar has a "Match Day at the Pub" area set up @NashvilleSuperS this weekend to show the @FIFAWorldCup third-place game and final and let fans play soccer. ➡️ IndyCar's race there will air on @FoxTV after the final tomorrow in a massive lead-in opportunity for the series.

They eventually showed the replay, but after Herbert had already played his approach to the green. NBC was in some form of commercial for close to 17 minutes between 12:30-1:30.

Lou DiBella spent a career promoting prizefights. Now he's focused on building a year-round business around CarMax Park, with sponsorships, premium hospitality, private events and new revenue beyond the baseball schedule. MORE: ow.ly/Iy8J50ZnpSi

James Brown's television career started with one interview that led to an analyst audition for Bullets broadcasts 🎙️ Preparation, passion and a willingness to learn turned that opportunity into assignments with BET, TVS, USA and CBS. MORE: ow.ly/79J950Znl6B

Bank of America CEO Brian Moynihan said 2026 FIFA World Cup host cities are seeing faster growth and spending during the tournament ⚽ He added that the economic impact extends beyond stadiums to restaurants and bars, with all tickets sold. Via @FaceTheNation | ow.ly/u2k750ZoYBu

Lionel Messi will appear at FIFA's official World Cup final press conference today, less than 48 hours before Argentina faces Spain in the final. Messi will be joined by Lionel Scaloni, while Spain will be represented by Rodri and Luis de la Fuente. MORE: ow.ly/5jS950Zp66c

Philadelphia's 2026 MLB All-Star Game was years in the making ⚾ The city was announced as host seven years ago as part of America's semiquincentennial celebration, marking 30 years since it last hosted the Midsummer Classic. MORE: ow.ly/jx0550ZokSy

Michigan President Domenico Grasso said he believes AD Warde Manuel remains "one of the best athletic directors in the country," offering a public vote of confidence. The comments came as the university did not discuss the results of two athletic department investigations, per @MLive. MORE: ow.ly/wqo350ZoYXP

The 2026 FIFA World Cup final between Spain and Argentina is shaping up to be the most expensive sporting event in U.S. history, per TickPick data 📈 The average purchase price is $11,327, topping Super Bowl LVIII's previous record of $9,411. MORE: ow.ly/ZzH850ZoYxP

MLS' commissioner search is down to 3: LAFC's Larry Berg, 49ers Enterprises' Paraag Marathe, and ex-Fox exec David Nathanson. All have soccer ties — two hold stakes in @MLS clubs, one chairs Leeds United. Owner presentations coming soon; decision possible as early as next month. Puck’s John Ourand first reported the names of the three finalists on Friday. MORE: ow.ly/XROf50Zp3T7

TKO President & COO Mark Shapiro called UFC Freedom 250 a "total spectacle" but said there won't be another event on the White House lawn 🥊 He also said some celebrities declined to attend because they feared it would be overly politicized. MORE: ow.ly/Fbto50ZoYT2

World Cup matches are creating more than buzz. According to @WHOOP, viewers are seeing elevated stress levels, increased alcohol consumption and reduced sleep — giving the wearable company a new window into fan behavior. MORE: ow.ly/i52i50ZoZ2i