Jeffrey Bustos

The IAB Retail Buyers Guide is Here! Download the IAB Retail Media Buyer's Guide to learn more about: 📌 Benefits & Challenges of Retail Media 📌 What is Closed-Loop Measurement? 📌 Onsite, Offsite, and In-store Capabilities 📌 Fostering Collaboration ?…lnkd.in/eK2g-HXA

What is Compasable Commerce? Headless Commerce: A design model that decouples frontend and backend of an eCommerce platform for flexibility and customization, enhancing the user experience. Composable Commerce: An an extension of the headless approach t…lnkd.in/eUn9dDMP

🎶 It's measurement, hi, I'm the problem, it's measurement 🎶 Path to Purchase Institute’s Retail Media Summit was amazing, thank you so much to the team who made me feel incredibly welcome. Shoutout to Cyndi Hitchens, @mckennareigh, Eric Savitch, and…lnkd.in/efaXEQUf

Es un honor anunciar que participaré en "Conversaciones desde LATAM", un segmento sobre #RetailMedia en el evento Virtual de IAB Beyond Digital, este 28 de junio. ¡Registrate aquí! lnkd.in/ducVV6tX Insights del estudio Conexión LATAM 📌 @PauG_13…lnkd.in/dFFaJs-Z

Why do we need standardization in retail media and what does it mean? 📌 Brands and retailers both recognize the value of retail media networks that offer #data collaboration however lack of standardization on the #measurement, targeting and activation o…lnkd.in/esXDt3Ux

What is Incrementality? The MRC defines incrementality as a measure of the true value created by any business strategy, determined by isolating and measuring related results independent of other potential business factors. 📌 Inc…lnkd.in/eWweqQ2h lnkd.in/eWwUMiZU

Get the inside scoop from top players in the industry on the tech behind #RetailMedia, and how using advanced analytics can enhance personalization and drive up sales. Join us this Thursday for panel discussion with: Cristiana Leal, Director Retail Medi…lnkd.in/exW2BCe4

How to evaluate Retail Media Networks? 📌 eMarketer estimates #RetailMedia to reach $61 Billion by 2024, tasking brands with understanding how retail media can drive incremental growth and how to align it with their overarching commerce strategy. There a…lnkd.in/eDuRn7xq

How to evaluate Retail Media Networks? 📌 eMarketer estimate #RetailMedia to reach $61 Billion by 2024, tasking brands with understanding how retail media can drive incremental growth and how to align it with their overarching commerce strategy. There ar…lnkd.in/eGSnF6pp

Join us on June 14 at Retail TouchPoints Retail Innovation Conference & Expo where I’ll be moderating a panel with: 📌 Colleen Basaydin, Global eCommerce Director at Mondelēz International 📌 John Mocadlo, CEO at Impossible Kicks We will discuss how to…lnkd.in/efnKiSV5

The Rise of the Omnishopper: Navigating Retail's In-store and Online Convergence 📌 What advertisers want is an ‘omnichannel’ #RetailMedia network that lets them reach the customer both online and in-store. "Standardizing measurement methods between all…lnkd.in/e3dudN4W

I feel incredibly privileged to work alongside, @angelinaeng. Angelina is a powerhouse in the asvertising technology landscape, with a career spanning across top-tier agencies, industry-shaping companies, and impressive accolades under her belt. Her dedi…lnkd.in/eYM4jzE8

How to Unleash the Power of Retail Media 📌 Harness the potential of #retailmedia by leveraging data to make informed marketing and sales decisions. Analyze consumer behavior, preferences, and trends to optimize targeting and drive revenue growth. 📌 F…lnkd.in/eWNMT3rj

Join us on May 24 in Chicago at Cooler Screens Inc. Innovation Summit: Reimagining Retail + Media. RSVP Today! I will be moderating a panel on Media Disruption with: Matthew Lee, Co-founder and Chief Growth Officer, SMG   @ebkend…lnkd.in/dJdJHfkW lnkd.in/dUF8fZb3

Privacy is the core responsibility of data collaboration and data clean room solutions. 📌 Data clean rooms must provide full transparency and remove the need for any data to move, enabling permission controls that allow each party to dictate how their…lnkd.in/eRP2Phyq

An overwhelming majority of TV/video buyers want a multi-currency video market— yet little consensus exists on defining it. 📌 Ensure that measurement partners are standards-based, particularly for core metrics including cross-platform video impressions,…lnkd.in/eDWuC9Sj

The grocery retail market is experiencing significant uncertainty due to economic volatility, and changing consumer behavior. 📌 Retailers should increase their investment on #Ecommerce, due to its tremendous growth, accounting for 10-15% of total grocer…lnkd.in/emKXz_h8

What is “measurement maturity,” and how do you know if you have reached it? 📌 Media #measurement is the process of mapping your campaign and their associated results, through identify matching, channel integration and media mix modeling to understand c…lnkd.in/gmdnR_UX

How Data Clean Rooms solve #RetailMedia and Brand data collaboration challenges? 📌 Across both their brick-and-mortar and ecommerce channels, retailers have always acquired a wealth of shopping and transaction data from their customers. “Retailers need…lnkd.in/gjhU6Zaa

What area of #RetalMedia will see the most growth and disruption? 📌 Retailers are becoming increasingly sophisticated as publishers that monetize their physical and digital #data. 📌 The first-party data gathered by retailers are becoming increasingly…lnkd.in/g3dWNghf