
The traditional PBM model is under serious pressure. LucyRx and Abarca Health are merging to form a new player serving over 9 million members, betting that employers and health plans are fed up with the big vertically integrated pharmacy middlemen. Fresh reforms passed by Congress this year are adding to the squeeze, and one CEO called it the end of the current PBM model as we know it.
The traditional PBM model is said to create incentives that favour large drugmakers and entrenched partners, while smaller competitors, employers, and patients are left at a disadvantage. $PFE historic control of the ATTR-CM market is a case in point: Vyndamax, its signature tafamidis-family drug, is priced at an extortionate $268,000 per year, despite more cost effective alternatives being available on the market.
For investors, this points to market share shifting away from the established giants toward leaner, more transparent challengers.
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