Lina Hansson

My biggest project so far is FINALLY live!! I present - The CRO Course: Win on Mobile! Gather your web team, take the course, do the exercises, and hopefully – see the mobile conversions go up! winonmobile.withgoogle.com

When Marketing says A, and your client says B, you say A/B test. See real test examples on our Optimize Resource Hub: bit.ly/2MTXbm5 #measure

@AndyDavies @googleanalytics I’m seeing better results as well when I go for entire page types! For instance, product page. Yes yes yes, please send me feedback! I would love that!

Finally, a way to easily calculate the revenue impact of having bad site speed! It only took me three years to figure out... Get the Data Studio Report and read how to use it! Let’s fix those slow pages. #webperf #analytics #datastudio @googleanalytics digies.se/site-speed/fin…

@AndyDavies @googleanalytics Ah, yeah that is a problem. But great that you found a way to work around it! I’ll take that with me as a tip if I run in to the same problem!

"To fix speed, developers need time/resources allocated from their stakeholders. And to convince stakeholders, we need to show how speed affects revenue." A Google Data Studio Dashboard to Measure Revenue Impact of Site Speed bit.ly/3pk83by /by @LinaCHansson #measure

@axbom Ha! I hadn’t seen your tweets about this but I actually cancelled my subscription today because I only found content that I had to pay additionally for. Some user research and design sprints needed... :)

Anyway, in case anyone missed it, Apple's iPadOS has added a menu item to the TV+ app: "Originals". It's all I wanted. It does exactly what I expect. Tell me again (as was done in the replies) how Apple has no interest in adding that button... 😅

How bizarre is it that the Apple TV+ app still is a confusing mess? Just finding the included content is crazy complex (see image). And there is no search for Apple-only content… none. The design kingpins of the modern age are laughing all the way to the bank.

Want to unpack better insights from your data? With Optimize, Eastpak tested small variations on their product page, resulting in increased conversion rate and revenue → goo.gle/2PyUpk6

@mehtamayur78 That’s so kind of you! And fire away any questions you have in the future! It’s always great to discuss.

My biggest project so far is FINALLY live!! I present - The CRO Course: Win on Mobile! Gather your web team, take the course, do the exercises, and hopefully – see the mobile conversions go up! winonmobile.withgoogle.com

Since you're interested in how site speed affects conversions, the mobile site is most relevant—that's where you're most likely to see the benefits of speed improvements. The value of speed 🚄 by @LinaCHansson #conversions web.dev/value-of-speed/

The value of speed 🚄 Show stakeholders how site speed improvements can increase revenue. 💰 web.dev/value-of-speed/ via @LinaCHansson

Check this out if you want to start tracking Rel mCvR! Great job, Chris!!

From our blog: Going Beyond the ad with Conversion Optimization bit.ly/2ni9hss /by @LinaCHansson #measure

Is your experiment folder empty, but you’ve been interested in starting to A/B test with Google Optimize? You can get inspired by the A/B test results generously shared by companies. You can begin today for free. bit.ly/2LCWLha #measure

If you read one blog post today...

@conversiondale So happy you found it useful! And yes, without a clear metric or way to benchmark - it’s pretty much like moving in the dark.

@LinaCHansson Great article @LinaCHansson - i completely agree that it’s always best to have a benchmark that you’re trying to improve.

Most companies haven't heard about the metric Rel mCvR, even though it tracks one of the biggest challenges of today – how well the mobile site performs. Let's hope this changes that.

The day your hero tweets about your article... I'm taking the day off just to stare at this! Possibly frame it as well. Go Rel mCvR!

@Kah_Amrl See if the explanations in these blog posts help: blog.google/products/marke… web.dev/value-of-speed

@LinaCHansson So if you can give me more details on how you managed to isolate load time and UX from other factors would be of great help.