Lucia Moses

VC firms are hiring creators now: businessinsider.com/why-lightspeed…

What does a travel influencer do when they're in hanavirus quarantine? businessinsider.com/instagram-trav…

Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies businessinsider.com/khosla-venture…

& here's my earlier scoop on the event: businessinsider.com/mrbeast-jimmy-…

Here's everything to know about @MrBeast's first-ever upfront event, from who was there to what was announced: businessinsider.com/mrbeast-jimmy-…

Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: businessinsider.com/mrbeast-jimmy-…

The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators: businessinsider.com/balance-of-pow…

I talked to a mom-ager about what it's like to manage her son's popular YouTube channel — and letting go as a parent @CaseOh__ @caseohs_mom businessinsider.com/angie-baker-he…

Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: businessinsider.com/top-netflix-ex…

@sophiekleeman 👏👏👏congrats! Very happy for you

after nearly 7 years (!) at business insider, i’ll be joining WIRED next month as an editor on the business desk. thrilled to join a killer team of reporters and editors and delighted to return to my foremost passion (blogs)

@__ChrisLee So glad you followed up on this!

Desert Warrior was supposed to be Saudi Arabia's Braveheart. Instead, the $150 million action-epic took 4.5 years to reach theaters and flopped, earning $472,000. I examine the production challenges, wars and creative differences that hampered its release: tinyurl.com/534kpxue

Suddenly this FT webinar became an exclusive soirée

For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing businessinsider.com/how-top-kick-l…

Who's winning the Lix-Lex online feud? It's not that simple businessinsider.com/alix-earle-ale…

SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges businessinsider.com/mrbeast-jimmy-…

Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I: businessinsider.com/tiktok-creator…

Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here 👉 businessinsider.com/veyou-pitch-de…

But just because the format seems easy to replicate doesn't mean everyone will find success.

Here's the essentials, according to @reignmaker88 : "You need to be authentic, you need to substantiate your opinion, and you need to be able to translate complex matters into a simplified format."

On the heels of OpenAI x TBPN, get ready for the TBPN copycats (w/@dwhate @SydneyKBradley ): businessinsider.com/get-ready-for-…