Lucia Moses

I talked to @sircalebhammer, who's fascinating to me because he parlayed his own debt experience not just into a huge audience on @YouTube but massive membership business. Here's how he did it and what he says of critiques of his oft-polarizing persona: businessinsider.com/caleb-built-yo…

@netflix wants you to know it's not just boosting creators' audience but their product sales, too: businessinsider.com/youtuber-mark-…

Clavicular — who was once filmed running into someone with his Cybertruck — is the kind of provocative creator most major brands won't touch. Enter @kick: businessinsider.com/money-moderati…

Say what you want, just glad Interview's still around

@MrBeast conquered social media. Is Madison Ave next? businessinsider.com/mrbeast-jimmy-…

@StevenDOAC gave his company a challenge: try to replace yourselves with AI in 2 months. Here's how it's going: businessinsider.com/steven-bartlet…

New from me: YouTube juggernaut @DudePerfect just made its latest hire as it chases a Disney-like expansion businessinsider.com/dude-perfect-h…

The creator economy is still a bit of the Wild West. I talked to a former @MrBeast editor about her online community, EditHers, that's part job board, part guild, part therapy group, and part skill incubator for women editors: businessinsider.com/former-mrbeast…

Mark Thompson to CNN: stay calm

Scoop: I got some details on Peacock's new quest for growth as streamers face pressure to consolidate and struggle to expand market share businessinsider.com/nbcu-peacock-e…

Read @dwhate & my piece to learn what the stock crash means for Lame, what could happen next, and what it means for the broader creator economy

And since the announcement, the firm's stock soared, only to plunge days later to below the price at which Lame's company was to be issued shares.

What's the deal with TikTok star Khaby Lame and his supposed nearly $1 billion deal? A 🧵... businessinsider.com/tiktoker-khaby…

NEW: Comcast's NBCUniversal is suing Group Black to recover nearly $36m stemming from their former ad sales partnership businessinsider.com/nbcuniversal-s…

🍔🍟 New developments in the @mrbeast burger case, where the judge said she's 'skeptical' about his damage claims as the case heads to trial. With @MadelinePBerg: businessinsider.com/judge-youtuber…

Move over, werewolves: Fox is tapping Dhar Mann, known for his inspirational morality stories, to help it seize the micro drama trend businessinsider.com/fox-partnering…

@tr8ss @MrBeast @dwhate @MadelinePBerg 🍔🍟🍔🍟

@lmoses @MrBeast @dwhate @MadelinePBerg "The king of healthy food innovation" you are selling cheeseburgers and french fries covered in chili, cheese, and pickles

@MrBeast could soon have his day in court over the MrBeast Burger fiasco. Here's the inside story revealed by court docs of how the social star's biggest bet ever fell apart, and its lessons for the creator economy. with @dwhate and @MadelinePBerg : businessinsider.com/mrbeast-jimmy-…