Lori Wizdo

B2B marketing leaders must transform their organizations — and quickly — from their traditional role of brand steward, lead-generation machine, and sales supporter to become the architect of engagement across the entire customer lifecycle.

Sometimes ruthless self-editing means I must euthanize a pet phrase. From the cutting room floor ... "B2B marketing leaders need a new strategy to successfully engage the new business consumer who was born in the age of the customer and reared in the post-digital era."

Get a free Forrester report and help B2B marketers gain current benchmarks for content by sharing your perspective in Forrester’s State of B2B Content Study. ow.ly/3Min50GuRPP

CMOs and B2B marketing leaders must evolve from a legacy of brand stewards, lead generation machines, and sales supporters to architects of their organization's future. chiefmarketer.com/forrester-b2b-…

As if you need another reason to attend #ForrB2BSummit, @forrester just announced that Trevor Noah will be speaking! forrester.smh.re/Qp

B2B Marketers should have marketplaces on their radar. ow.ly/GavG50DqKOn

For #B2B​ marketers and sellers, COVID-19 took buyer centricity from principle to practice. Check out @forrester podcast with me @sheaforr to hear what’s ahead in 2021. forr.com/3lpHnEf #ForresterPodcast​ #marketing​ #sales

B2B marketers need a customer-centric engagement strategy to win, serve, and retain customers. But organizational silos splinter customer experience, customer insight is fragmented and incomplete, and product-centric go-to-market strategies still dominate. #CuttingRoomFloor

In a feature interview with @Forbes, @dipanjantweet discusses how brands need to rethink #racial equity: “We must connect the organization, its core purpose, its business, with these social justice initiatives.” forr.com/366qDgf

RT @bcpurcell: What exactly is an insight and are you creating the right mix of them? go.forrester.com/blogs/what-we-… #data #dataanalytics #analytics #ai #insights #datascience

RT @smarrs88: Buyers want #sales reps to anticipate their needs. Analyzing digital interactions is an important underutilized tool that reps can use to do so. Learn more in this Forrester blog by Seth Marrs. #ForrB2B lnkd.in/gJmQeG9

RT @jjhnsn: Real-Time Buyer Enablement in #B2B ~ understand the signals characteristic of your buyers, where to capture those signals, and how to classify and connect those signals across systems and workflows forr.com/3bcmkkh via @Forrester

I try to not be political in my business tweets. But, the Biden campaign just secured the domain name for Keep America Great. What an epic digital marketing fail. keepamericagreat.com

Help @forrester understand the challenges CRM practitioners face by getting value out of their CRM. Share your insights by taking our survey. ow.ly/lDdy50B2nEt

76% of B2B marketers defined themselves as “extremely mature” marketers. But in our evaluation of the same marketers' practices Forrester determined that 68% were at the beginner level, 25% at the intermediate level, and only 7% at the advanced level. ow.ly/BnsG50Ase38

“B2B marketing leaders must transform their organizations—and quickly—from their traditional role of brand steward, lead-generation machine, and sales supporter to become the architect of engagement across the entire customer lifecycle,” ow.ly/f3uE50zM7xL

@JaniceBGordon @forrester @JaniceBGordon Thanks for tweeting. I didn't know about this.

#B2B marketing leaders must transform their organizations, writes @LoriWizdo report’s @Forrester marketing messages that use the customer’s viewpoint can be more effective than pitching product or service as value propositions. buff.ly/3dGIMSC #CX #Customercentric

Thanks, Digital Commerce 360, for the shout out on one of my favorite thoughts "B2B marketers must become the architect of engagement across the entire customer lifecycle." ow.ly/h65c50zM7i1

I avoid all political posts in Twitter even though my opinions are my own, not Forrester''. But, on this occasion, I. Can't. Even. "Trump says if Pompeo's 'wife isn't there' a staffer should do the dishes so he can work." ow.ly/fg2L50zM70A

Sellers, quit doing this. Don't ruin LinkedIn like you ruined email.