Loti

The TAKE IT DOWN Act is now in effect, platforms must remove AI-generated sexual deepfakes and non-consensual intimate imagery within 48 hours. Proud to stand with @sagaftra , @motionpictures, @RIAA, and others supporting legislation designed to protect identity in the age of AI. The NO FAKES Act is the next step! More: wired.com/story/how-to-r… #TAKEITDOWN #NOFAKESAct #CreatorRights #Deepfakes

Matthew McConaughey just trademarked "Alright, alright, alright." Not for nostalgia. To stop AI from using it without permission. Eight federal trademark registrations covering his voice, catchphrases, and visual identifiers. It is an unconventional strategy that signals something the whole industry feels: existing IP law was not built for the AI era. Sharon Urias breaks down this strategy: gmlaw.com/news/celebriti… #LotiAI #NIL #LikenessRights #AIPolicy

Val Kilmer never made it to the set, but he made it into the film. With family cooperation, SAG compliance, and documented intent from the actor himself, the filmmakers behind "As Deep as the Grave" used generative AI to bring him into the finished film. Consent, compensation, and authorization was the model. @Variety's full story: variety.com/2026/film/news… #LotiAI #LikenessRights #NIL #GenerativeAI

Every interview. Every public appearance. Every social post. All of it is training data for the next impersonation. In Q1 2025 alone, celebrities were targeted by AI deepfakes 47 times, an 81% increase from all of 2024. In 38% of cases, fraud. In 26%, explicit content. The skill barrier to running an impersonation scam has collapsed. The trust hasn't. More: surfshark.com/research/study… #LotiAI #Deepfakes #GenerativeAI #LikenessProtection #CelebrityFraud

The generative AI licensing problem has outlasted nearly every proposed solution. Puck's Ian Krietzberg examines why, and where Loti Interchange fits in. As Luke explains, AI companies are "completely disabused of the notion that they're going to go to L.A. and sign people up one by one." Permissions-based licensing at platform scale is the answer, with rights holders setting their own terms and rules. Full piece: puck.news/celebrity-deep… #LotiAI #Interchange #GenerativeAI #DigitalRights #Hollywood #NIL

Taylor Swift filed three trademark applications last week covering her speaking voice and a stage image, specifically to address AI threats to her identity. As Loti AI CEO Luke Arrigoni explains: "By locking down these trademarks now, she's ensuring that if a brand wants to use a 'Swift-like' AI voice in 2027, they'll have to go through her authorized channels or face federal trademark infringement. She's effectively putting a price on her digital self, and that's where the industry is heading." Full piece: latimes.com/entertainment-… #LotiAI #TaylorSwift #NIL #LikenessRights #AIPolicy

Today we are launching Interchange, infrastructure for consent, control, and compensation in generative AI. Generative AI has scaled without a way to license real people, voices, and creative works at the moment of creation. Interchange fixes that. Rights are cleared at generation. Attribution is built in. Compensation flows back to rights holders automatically. Consented, compensated AI generation, by default. Read the full announcement: prnewswire.com/news-releases/… #LotiAI #Interchange #GenerativeAI #DigitalRights #NIL #ConsentInfrastructure

The Supreme Court ruled AI can’t own its outputs, but the face it used to make them? That identity belongs to someone. As generative systems scale, authorization becomes the critical question. More: bakerdonelson.com/supreme-court-… #LotiAI #Copyright #AIPolicy #LikenessRights

The EU banned AI nudifiers outright while giving platforms more time to build compliance infrastructure. The US is letting courts figure it out case by case. One regulatory model says "here are the rules, now build the systems." The other says "maybe someone will sue and we'll see what happens." Platforms building consent infrastructure now aren't doing it for EU compliance. They're building toward where global regulation is already headed. More: consilium.europa.eu/en/press/press… #LotiAI #EUAIAct #AIPolicy #DigitalRights

The administration's position on training AI on copyrighted material: let the courts figure it out. At the same time, it is pushing Congress to preempt state-level AI protections, shifting responsibility to the federal level. Will the new national policy on artificial intelligence be stronger, or simply more uniform than the dozens of state-level NIL and deepfake laws already on the books? More: cnbc.com/2026/03/20/tru… #LotiAI #AIPolicy #DigitalRights #NIL

Americans lost $3 billion to romance scams last year. Up from $250 million in 2023. AI-powered deception has unlocked a new fear for online daters. When identity can be generated on demand, trust can’t be assumed, it has to be verified. Find out what experts have to say about trust and platform responsibility: washingtontimes.com/news/2026/mar/… #LotiAI #Deepfakes #IdentityVerification #AIPolicy

A woman amassed hundreds of thousands of followers promoting wellness supplements on Instagram, TikTok, and Facebook. She does not exist. "Melanskia" is one of several AI-generated personas deployed by Modern Antidote with no disclosure that any of them are fake. More: newser.com/story/385120/a… #LotiAI #GenerativeAI #LikenessProtection #CreatorEconomy

Today, it’s not just content that can be scaled. It’s identity. Loti's CEO @LukeArrigoni joins the Changing Frequencies podcast, presented by @NABShow, to unpack how AI is reshaping identity, ownership, and control in the creator economy. Watch: youtube.com/watch?v=J4q90f…

Deepfakes are no longer a future problem for creator agencies, they’re an operational risk today. Our CEO @LukeArrigoni and @underscoretlnt's Head of AI, Dylan Flinn, discuss why agencies are moving toward real-time likeness protection. Learn more: netinfluencer.com/loti-ai-unders… #LotiAI #Deepfakes #Tech #GenAI #AI

Hollywood's new fight isn't piracy. It's stolen identity. @TheAnkler features Loti's CEO @LukeArrigoni discussing the shift from takedown enforecement to infrastructure where creators license their likeness and earn revenue when AI generates them. Read the full piece: theankler.com/p/identity-is-… #AI #GenAI #CreatorEconomy #Tech #Deepfakes #LotiAI

“The entertainment industry may have reached a breaking point,” our CEO @LukeArrigoni told the @latimes in today’s coverage of the MPA’s action over Seedance 2.0. The dispute signals a broader shift in how the industry is responding to AI and creative rights. Learn more:latimes.com/entertainment-…

#Media has entered an AI-first era. Creation is easier, expectations are higher, and trust has never been more fragile.   Audiences now expect hyper-personalised, always-on experiences, while trust, IP protection, and authenticity have become board-level priorities. At the same time, monetisation is shifting from volume to value.   That’s why Tata Communications will be at the ET Media & Entertainment Summit, exploring how #AI, #cloud and #DigitalInfrastructure are reshaping content creation and monetisation responsibly and at scale.   In a fireside chat, Anand Pimprikar of #TataCommunications, will be in conversation with Hirak Chhatbar of, @lotiapp, on what it takes to move fast, personalise intelligently, and protect authenticity in an AI-first world.   The discussion also sets the stage for the launch of our Live Wire white paper, offering fresh perspectives on how media leaders can scale intelligently, safeguard trust, and monetise with intent.   Know more: okt.to/akzqV0   @ETBrandEquity   #MediaFabric #DigitialFabric