Loui Blake
31 posts

Loui Blake
@louiblake
Co-Founder Long Lane | Host Human Nature Podcast | Partner GC Investments.


I think fitness hotels will be a massive thing in the next few years Every luxury hotel I go asks me "would you like champagne or wine?" during check in Then you enter the room and there's a bottle of champagne waiting Then you go to the restaurant and they give you the 100-page wine list Then you go to the gym and it's 4 treadmills and and no barbell or plates in sight I understand this is because boomers are generally alcoholics, don't work out except walking and they control most of the money; see how Bill Gates looks these days But when they die that will be the largest generational transfer of wealth in history The generations after them are more health focused, don't drink alcohol, want to eat clean and work out properly One hotel I visited last year that fit the bill completely was Siro Fitness Hotel in Dubai (not affiliated, I just like it) They had the best gym I've seen (along with Stay in Phuket which similarly is a fitness hotel, they had a protein shake bar, and the food was all clean meat and vegetables and health-focused Health and fitness is more present in higher income categories so it's perfect for the luxury hotel market I don't see many hotels market to this though, I think there's a lagging demand as they still think the boomers control most of the money, which they do, for now...








