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Five years after launching #RareBeauty with an Allure #BestofBeauty cover, #SelenaGomez returns this month as a full-fledged makeup mogul. In the intervening years, she has completely rewritten the celebrity beauty brand playbook and nurtured a stellar career in film, TV, and pop music—all while advocating passionately for mental health. That kind of achievement is rare indeed. In a wide-ranging interview, Gomez reveals what drives her and delights her: allure.visitlink.me/mtt9XR?
Photographer: Adrienne Raquel
Writer: Dianna Singh
#AllureBestofBeauty

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