rox⁷ saw my tannies .ᐟ ⊙⊝⊜

Taking a step back as an army and putting my digital pr & advertising hat on (I worked for local and global agencies and was on client side for around 10 yrs). My thoughts on the Spotify Swimside PR/Advertising execution... The use of influencers is understandable if the event is open to all OR is still open for registration. Why? Because foot traffic is needed to declare success of the event. With micro and nano influencers, they would've been able to target the niche audience for the event. However for this one, it really didn't make any sense. What could've been done is grassroots approach. Spotify could've maximised their data knowing who the top streamers were and give them priority access, aka Day Zero. That would've generated a more positive response because it's more community based rather than reach based. If the top 100 streamers were given the access, their posts would've generated a more positive response aka stream more on Spotify and get a reward next time. With reaching out to nano, micro and bigger influencers all they got was a negative response of, "I'll switch instead to AM." The articles before the event, the media invites that makes sense still. They need the whole media buzz and they might compute for generated media cost. But imagine how much more buzzworthy those articles would've been if it were top streamers. Storyline of authentic armys, their real life stories of why they listened to bangtan, and what song they listen to when they feel down. They could've turned that to 100 unique stories which they can release bit by bit. I know they say kahit anong buzz, negative or positive is good. But not when you look at it on an NPS (recommendation), Customer Satisfaction and Reputation level. Yun lang. Nagbrain dump lang ulit ako. 🤣🤣🤣