LinkResearchTools (LRT.CO) retweetledi
"𝙀𝙫𝙚𝙧𝙮𝙗𝙤𝙙𝙮 𝙝𝙖𝙨 𝙩𝙝𝙤𝙨𝙚 𝙡𝙞𝙣𝙠𝙨, 𝙂𝙤𝙤𝙜𝙡𝙚 𝙟𝙪𝙨𝙩 𝙞𝙜𝙣𝙤𝙧𝙚𝙨 𝙩𝙝𝙚𝙢"
𝗥𝗲𝗮𝗹𝗹𝘆?
I guess a couple very visible SEOs will disagree, by protocol and affiliation with Google,
but it looks like that this (still) isn't true,
after Google claiming this since 2016 very loud,
and not so loud since I'm doing SEO & links (2003).
Google has their models, and they may discount some. But not all, ever. And that's key.
Over the past 6 weeks we've heard from more and more recoveries from the so called "𝗛𝗖𝗨/𝗦𝗽𝗮𝗺 𝘂𝗽𝗱𝗮𝘁𝗲" by doing disavows and de-optimizing internal links.
The messaging about the update got a message from Gary Ilyes sprinkled in, which I haven't heard be so vocal about links for years - but it was later retracted, as in the past.
Some of the results shown seem outright unbelievable, so I guess your mileage may vary - and if you've used (a lot) of artificial links then you're probably better off by reviewing and disavowing, and of course making sure that those disavowed links actually get crawled (e.g. using Link Detox Boost).
If the links were ignored anyways, 100%, then disavowing them won't hurt.
But they weren't, all, it seems.
I've also personally performed such disavows and have seen some interesting trend changes.
My recommendations for you:
✔️ If you do a serious review of your backlinks and find terrible links you don't like then disavow.
✔️ If all the naysayers are right and it's worthless, you tried yet one another thing. Good.
✔️ If those reports I see are indicative for your situation, you win.
✔️ If you make a mistake and disavow those magic powerful links that still kept you floating, then shame on your for blindly trusting a random tool output without review, are you even an SEO? But no worries, you can always un-disavow and get out of your own trap.
But better be safe, than sorry.
Very carefully review whatever tool output you use.
Doing it in LRT, my product since 2009, you have a process prepared for voting on results, training the model, and if you have never done that that's some extra work - that pays off over time.
LRT also aggregates data from many places, so a domain I just looked at had 8815 Domains referring, with Ahrefs listing only 2.1k Ref. Domains (All time 6.9K)... it takes some extra time to get all that data combined tho, and a more generic tool like Ahrefs just doesn't do that. But LRT can import their data, like from many others.
But whatever you do, be aware that you can seriously hurt you website if you disavow cool links from BBC, CNN and other cool sites.
You are the SEO in charge, still! No excuses.
To quote John Mu, of course there's many other more important things to do, and if your site sucks, has poor content for example, then by all means fix that first.
Good luck and attention to detail for your link audit!
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