Lunour retweetledi
How would you create a sub-brand to Netflix?
Distinct yet related.
Here's how we solved it for them:
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Lunour
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Lunour
@lunourstudio
A brand strategy & identity studio • Building brands with gravity • https://t.co/H6TxfoEDGB
www Katılım Mart 2021
10 Takip Edilen515 Takipçiler
Anyone can copy What you are building. No one can copy Why you’re building it.
Thats brand.
Scott Bair@scott_bair
In 2 years, "AI-powered" will mean nothing. And a wave of companies will scramble to rebrand. I work with 20,000 founders a year through coaching and teaching and I'm seeing the same mistake over and over: Companies building their entire brand identity around being "AI-enabled." Here's the problem: This is the exact same thing that happened with: 1. "Cloud-based" in 2010 2. "E-commerce" in 2000 3. "Mobile-first" in 2015 After a while, EVERYONE could say it, so it stopped being a differentiator. And you're left with nothing that sets you apart. My prediction is that within 24 months, we'll see a massive rebranding wave of AI companies who suddenly realize their tech isn’t a differentiator. The solution is simple, but most companies miss it: Be able to clearly articulate what you do without mentioning AI.
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