Marketing for Change

Today we’re announcing our partnership with @iHeartMedia and @IPREX_Global in the Pandemic Behavioral Working Group to provide real-time, evidence-based strategies for global #publichealth communications and policies. Here's a first look at our work. bit.ly/2RvRiLu

On the move: @cozen_oconnor bipartisan gov't relations practice brings on Meenakshi Srinivasan as a sr. principal... @m4changeco promotes Christene Jennings to CEO... Hooker Furnishings hires Cameron Cook-Sellers as VP, brand mktg. & comms. odwpr.us/3ThHBiX

One year ago the #988Helpline launched, and more Marylanders than ever have been using it for mental health support. We're grateful for the opportunity to apply our Behavioral Determinants Framework to decrease stigma and increase use of 988 for those in need. #988SavesLives

I think the haters pushing against behavior change communications in #publichealth and the #environment need a response. Here's mine. linkedin.com/posts/peterkmi…

Our parents were honored to be part of a survey led by Kate Merkley, Rafael Palacios & Sara Isaac from @m4changeco. They were asked about their opinions on four names for children's services for a project in collaboration with the @BarancikCMBF. TY for inviting our families!

What do 9-degree rooms filled with ice sculptures, starting a band at the boss' house, and Ramen sticky notes have in common? They're how our three hubs celebrated the #holidays this year! #marketingforchange

Last week M4C went international with our Chief Strategist Sara Isaac. Check out her experience at the #SBCCSummit, the international social and behavior change communication conference hosted by the Johns Hopkins Center for Communication Program & UNICEF. funeasypopular.com/key-takeaways-…

Thankful for our M4C team! After two years we were finally able to see some old and new faces in person for our Orlando retreat. Check out what we got into! #MarketingforChange

Sara Isaac, our Director of Strategy and Planning, explores everything from what behavior change marketing is to why Nike's sustainable shoes failed on the AAF District 4Cast podcast. Check it out here: podcasts.apple.com/us/podcast/how…

How do you market to people that tell you they want less sugary drinks, but still buy their favorite sodas? Sara Isaac dives into understanding clashing behaviors in her newest blog post. funeasypopular.com/why-you-need-t…

Spooky season is here! Ease into a hair-raising Halloween weekend with some not-so-scary staff pet pics.

Our #Denver Hub has grown by one as M4C coordinator Emma makes her move from the #sunshinestate to the #mountainstate. Wishing her the best during this new leg of her M4C journey! 🏔

Change. The Game. A card game we created to help you leverage the power of social psychology and behavioral economics to enact positive social change. Grab your own deck here and unlock the power of behavior change. fun-easy-popular.myshopify.com #behaviorchange #socialmarketing

People like being in control, which we can offer by giving them choices. Providing more than one acceptable option gives people a greater sense of control, and they’re more likely to exhibit the target behavior. #socialmarketing #behaviorchange

Our team colors, the logo on our shoes, the stickers on our car. These all signal our social identity — and the affinity groups that may influence our behavior. #socialmarketing #behaviorchange

🧵Ever wonder what magic lies behind Fun Easy Popular? Hint: it's a science. Follow along as we explore 12 behavioral determinants and explain how we harness the power of these factors to change behavior for the better. 🧠 marketingforchange.com/the-science/ #socialmarketing #behaviorchange

We all have that eternal to-do. The task with staying power. Sometimes the biggest obstacle to our own best intentions are, well, our own best intentions. Learn how to hack your own brain chemistry to get what you really want. funeasypopular.com/why-you-hate-b…

Is #behavioraleconomics a zombie discipline? Director of strategy and planning @saraisaacfl highlights 3 areas of concern with nudges and other BE interventions. funeasypopular.com/is-behavioral-…

Research shows that 1 in 4 educators are concerned about toxins in their classroom art materials. See how we used #influencermarketing and free lesson plans to influence purchasing decisions during #backtoschool season. #socialmarketing #behaviorchange

Flexible work options across multiple states. A team of nice people committed to creating change. Work that lets you do good and makes you feel good. We have multiple positions open. Find your fit today. marketingforchange.com/careers/