Jay mac
18 posts
Big Day for Create:
- $20M investment round from Alliance Consumer Growth (ACG), Mike Repole (vitaminwater, BODYAMOR), and existing investor Unilever Ventures.
- The round closed in August 2025. We've more than doubled revenue since, are run rating well above $100M, and have been profitable for nearly a year. We are continuing to grow aggressively across all channels.
- Creatine + Electrolytes Launch: Listen, I am not going to sit here claiming that this is some major scientific breakthrough. People have been mixing creatine and electrolytes for about 30 years...and for good reason. They just work better together. But for whatever reason, no brand had really gone after this opportunity in a big, coherent way. Create is going after it. 5g of creatine monohydrate, 500mg of sodium, 250mg potassium, 50mg magnesium, 1000mg of taurine. Launching in 3 flavors (available in a variety pack) today and now available on our website and Amazon...and at all Targets nationwide in mid-April.
I have personally been taking 2-4 of these per day. Passionfruit is my favorite flavor, but think we did a strong job on all of the flavors. Variety Pack should help you identify your daily driver.
Bunch of other things we'll be sharing soon (brand refresh, new packaging form factors Target expansion, team growth, etc.) More to come...
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I've used Claude Code to build 20+ projects in the last 6 months. Thousands of new users across them. And I've never written a single line of code.
I just dropped a 24-min video with my top 10 tips for non-developers — the exact playbook I use every day to run multiple AI agents that handle work that used to take me a full week.
This is the best beginner guide to learning and building with Claude Code out right now. Every tutorial I found assumes you're a developer. This one doesn't.
I cover everything from first install to running multi-agent workflows — with live demos and real examples for every single tip. How I set up new projects, how I got Claude to match my writing style, how I automate repeatable workflows with one command, and how I run multiple agents working on different tasks at the same time.
I also built a full resource repo to go alongside the video — curated video tutorials, the best skill libraries, plugin directories, MCP server guides, written docs, community links, and a starter CLAUDE.md template you can copy-paste into your first project today.
Comment "GUIDE" and I'll send you the full guide with everything you need to learn Claude Code!
(make sure we're connected so I can DM you)
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I've spent the last few years working with dozens of enterprise and YC-backed sales orgs.
The most important thing I learned from these $100M+ sales teams:
They’re using AI WAY differently than everyone else.
The gap between teams using AI well... and teams not using it at all...
Is getting scary.
So I created a single resource that covers all of it.
AI for sales in 2025 - from top-of-funnel to closed-won.
Inside, I’ve included:
• 16 AI vetted tools the top 1% are using.
• 18 AI use-cases broken down by funnel stage
• 3 full prompt frameworks you can copy and paste today
• Complete inbound and outbound workflow diagrams
• A model comparison guide (GPT 5 vs Claude vs Perplexity vs Gemini)
• The best thought leaders to follow so you can stay up to date
For the next 48 hours, we're giving away the full high-res PDF for free.
If you want access:
Comment "PDF" and I’ll personally DM it to you.
(MUST BE FOLLOWING)
PS
If you're in sales or outbound, this will save you months of experimentation.
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I want to start a community dedicated to Claude Code.
It’s become the gateway drug to coding and experiencing the power of AI for tons of people.
This will be a space for people to share killer use cases, agentic workflows, proven prompts, and connect with other CC obsessives.
Comment “Claude” if you want to join.
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Perplexity just quietly dropped a 42-page internal guide on how they actually use AI at work.
What I found most useful:
→ How they automate the small stuff. Email, meeting prep, research (all done by AI)
→ Using AI to amplify your curiosity, not replace it.
→ Their prompting playbook is simple, practical, and genuinely good.
Comment “AI” and I’ll send it to you for free.
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@DaraghCassidy How did you make this happen? Its a blight in clontarf too!
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Another small victory in the fight against street clutter!
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again, dropping more codes in 5 minutes on our discord and hitting comments tonight
discord.gg/hyV2NjyP6G
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Introducing Shortcut — the first superhuman Excel agent.
Shortcut one-shots most knowledge work tasks on Excel.
It even scores >80% on Excel World Championship Cases in ~10 minutes. That's 10x faster than humans.
Our early preview is live. Just comment for an invite code.
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There's a shocking fact about AI that nobody tells you: You can catch up to the public AI research frontier in just 2 weeks. Yes, really.
I've built a $150M annual revenue startup over the last 8 years and If I were to start a company today, I’d drop everything and go all-in on AI.
But like many busy software builders, I felt lost—overwhelmed by the noisy, crowded and fast-moving modern AI landscape. And I wasn’t alone.
So I spent my entire holiday diving deep into AI research—reading 30+ papers, watching hours of lectures, analyzing trends, and catching up to the research frontier.
✨ Here’s what I learned:
- You don’t need months (or years) to catch up.
- You don’t need a PhD or decades of ML experience.
- You need fewer than 20 papers and 2 weeks to understand the major breakthroughs shaping AI today.
It's because the technology is extremely nascent and most techniques that came before are no longer relevant:
- ChatGPT is barely 2 years old and Transformers are only 7 years old.
- Most game-changing discoveries happened within the last 4 years, driven by a few breakthrough ideas, scaling laws, and efficient matrix multiplication.
The biggest secret?
Many groundbreaking AI papers with thousands of citations are surprisingly simple and applied, like adding "let's think step by step" to the prompt, or simply asking the LLM over and over again to improve its answer (Self-Refine).
I realized there are tons of founders and builders in the same boat—wanting to dive deeper into AI but unsure where to start.
I've created an essential AI Guide that helped me catch up, in just 2 weeks, to the frontier of public AI research to figure out where the next opportunities and gaps were:
- Curated list of only the most important papers
- Simple explanations of key concepts
- Clear pathway to understanding the frontier of modern AI
It’s perfect for:
- Founders expanding into AI
- Builders wanting to innovate at the frontier of AI
- Investors looking to separate the signal from the noise
👇 Want the full guide?
- Like and Share this post
- Comment "AI Guide"
- I'll send you the complete guide
(ps, I’m also teaming up with @VishalVasishth, co-founder of @obviousvc with @ev (focused on large-scale societal impact companies like Twitter, Medium, Beyond Meat), to host a small meetup to discuss what's working and needs to be solved in the AI stack in SF. Message me if you're interested)
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@aikenpromotions @BellX1 @TheHelixDublin Two seated tickets available for Fridays show can't go anymore!
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🌟 Experience the magic of @BellX1 with Theodora Byrne and a 12 person choir performing for the first time at @TheHelixDublin 🎶
🎫 19 December - bit.ly/3TppJDM
🎫 20 & 21 December - 𝙨𝙤𝙡𝙙 𝙤𝙪𝙩
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@troywinger @daveGildedALM @Vicar_Street @IronAndWine @whelanslive @subpop @troywinger they were 45 each would take 70 for the 2
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@macanghail @daveGildedALM @Vicar_Street @IronAndWine @whelanslive @subpop how much would you take for them?
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We are so lucky to have Sam Beam @IronAndWine among us, a wonderful night solo at @whelanslive (proving the 20 year march of time doesn't affects beards) and the full band is at a SOLD OUT @Vicar_Street tomorrow night.
Light And Verse is out now on the always hardcore @subpop
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Absolutely disgraceful overcrowding at Dublin airport. Huge queues in the rain just to get into the terminal. And they are demanding to be allowed increase the numbers passing through the airport where 85% of travellers to/from Ireland are forced to travel.
Cap Dublin Airport!
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I have two tickets for @Youngfathers in Dublin tonight. I unfortunately can't make it anymore. #youngfathers #ticketfairy #dublin
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@SecondCaptains 4 tickets available for tonight now, send me a dm or reply here to get in touch
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