Danny LeClaire retweetledi
i've been thinking about sora 2 (what it means for you, where the $$ can be made):
1/ someone will buy a synthetic Sora 2 style account for $10M and it will be a good deal but will look crazy
2/ whoever builds the “no-AI instagram” that takes off makes $100M-$1B. because social feeds will drown in Sora spam. networks that ban AI content, add verification layers will thrive.
3/ people start selling their own likeness. “rent my face for $99/month.” agencies become gatekeepers of likeness rights. the scarjo fight is the first domino.
4/ someone will build a daily Sora channel, flip it into a $50M+ AI startup within 18 months completely bootstrapped.
5/ in 3 months, feeds will be unrecognizable. 1-person “ai-first creators” dropping 200 vids/day. the ones who figure out hooks + branding → next gen MrBeasts.
6/ creation goes to zero cost, so ppl who own the pipes (big accounts, media pages, curation brands) will tax the flood. 2010s meme pages all over again, but cinema-quality.
7/ someone will mint a Sora-native character that builds an empire (music, merch, movies). think hello kitty x mrbeast. content making influencers are the new influencers
8/ people start selling their own likeness. “rent my face for $99/month.” agencies become gatekeepers of likeness rights. the scarjo fight is the first domino.
9/ 1,000 ad variations overnight is the new normal → cpm wars. who wins? the ppl who build the distribution machines that can test + filter that flood.
10/ tooling gold rush - watermarking, copyright detection, brand overlays. when the world drowns in video, verification tools become choke points.
11/ movies won’t die, but they’ll be swallowed by endless serialized micro-shows. one breakout sora-native series hits, netflix panics.
12/ memes/genres that used to last years now die in weeks. whoever masters the rhythm of fast-burn cycles builds audience the fastest.
13/ platforms double dip - they’ll host the flood and sell you boosts to cut through it. organic reach might fall (i hope not, but manage your risk accordingly)
14/ vertical content studios rise - apps for niches: Sora-for-fitness, Sora-for-real estate listings, Sora-for-crypto memes. packaged prompts + workflows + export buttons.
15/ hollywood talent agencies will pivot into “likeness funds.” they’ll securitize the rights to actors’ faces and voices like IP portfolios. sidenote: hollywood prob not feeling so great about this
16/ Synthetic “how-to” teachers will dominate niches. Think Khan Academy, but cloned 1,000x and personalized to every learner.
17/ distribution curators will be the new venture capitalists. Whoever can guarantee views will become gatekeepers.
18/ copyright courts will get nuked. The first $1B+ lawsuit over Sora likeness rights will set precedent for a new industry.
19/ a religion will literally form around a Sora-generated prophet. sounds insane. it will happen.
20/ synthetic nostalgia startups will raise hundreds of millions. recreate your 7th birthday, your grandma’s kitchen, your lost dog. It’ll be addictive.
21/ a real estate startup will generate cinematic walk-throughs of homes before they’re built, then sell them instantly. $1B company.
22/ in 5-10 years, people won’t ask “what’s your favorite show?” they’ll ask “what’s your favorite generator?”
in the next tweet I’ll outline the steps I’d personally take to make $$/earn distribution from sora 2 in a few steps
sora 2 is a big deal
i can't sleep thinking about it, idk about you
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