Mike Smutka™

@thereallorilove Its like having a mom who you know is conventionally attractive, but you yourself will never be attracted to her (and then the same feeling is shared across 5 million other men)

Guys, do you consider Megyn Kelly to be hot? I’m not hating, I think she’s pretty. I’m just curious about the male opinion on this matter.

@jonoringer There is the whole built on the back of fraudulent advertising part that was conveniently dismissed 🤔 calling it out now: this article will end in more attention than they wanted (whether they know it yet or not)

The NYT just profiled a $1.8B revenue company with 2 employees. Medvi is a telehealth GLP-1 provider built by Matthew Gallagher, 41, from his house in LA. He launched in September 2024 with $20,000. Here are the numbers: Month 1: 300 customers Month 2: 1,300 customers 2025 full year: $401M revenue, 250,000 customers 2026 run rate: $1.8B Net margin: 16.2% ($65M profit) Total employees: 2 (him and his brother) Outside funding: $0 How it works: Medvi is a front end. Two platforms — CareValidate and OpenLoop Health — handle doctors, prescriptions, pharmacies, shipping, and compliance. Gallagher handles brand, website, ads, checkout, and customer service. All built with AI. His stack: ChatGPT, Claude, and Grok for code. Midjourney and Runway for ad creative. ElevenLabs for voice. Custom AI agents to connect systems. AI chatbot for customer service (which initially hallucinated fake prices he had to honor). For comparison: Hims & Hers did $2.4B revenue last year with 2,442 employees and 5.5% net margins. Gallagher is running 3x the margin with a fraction of a percent of the headcount. Back into the unit economics: ~$336M in total costs, probably $160-200M to the telehealth platforms, leaving $130-170M mostly in marketing. Against 250,000 customers, that's a $500-700 CAC. High, but it works because his overhead is virtually zero and LTV at ~$200/month holds up. He's expanding fast. Men's health launched in February — 50K customers in month one. Meal delivery went live last month. Women's health, hair growth, supplements, and skincare are next. The vulnerability: zero moat. No proprietary tech, no doctor network, no pharmacy infrastructure. CareValidate or OpenLoop could raise fees or launch competing brands. Anyone could replicate this model in weeks. Right now, the margins are enormous for anyone who moves fast enough. The question is how long that window stays open. nytimes.com/2026/04/02/tec…

@Peter_Quadrel AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@stoolpresidente I need urgent advice. I'm 3 bites into a Bucks Coal Fired pizza and so far I love, feels like a 9.2, but I'm hearing it's a 8.1. Stick with it and finish the pizza? Or am I stupid?

I need urgent advice. I’m 28 minutes into the Secret Agent and so far I hate it. It has rave reviews. Do I need to stick with it? Or am I too stupid for it?

@binghott understanding that META is optimizing for the success of the campaign, not the singular creative. ...and understanding your business metrics and model (but getting better thanks to software and AI)

Fill in the blank: the biggest blindspot in ecom is ________.

@andrewjfaris Add creative frameworks over time that you're lacking in these 1st phases. Keep adding budget on your primary campaign(s) and keep adding quality,diversified creative. Learn what works and quadruple down in different ways. You'll be spending $20k/day within 90 days (if you want)

@andrewjfaris 1 CBO, start w/ 1 adset for the organic style content, 1 adset for the static ads, run it lowest cost. Dupe the CBO after it has 100+ purchase events, put a cost cap or bid cap on it. Adjust til you find your sweet spot. Let them run side by side until one gains dominance.

What advice do you have for someone launching a Meta Ads account from scratch? Like, $0 in historical spend. No pixel data. Nothing. What should I expect?

@MrPitbull07 Blind reply: $14

You’re at a restaurant, The bill is $72-how much are you tipping? I’m trying to prove a point.

@thedennis highest paid period on your *team ...i fixed it

Controversial: Your creative strategist should be the highest paid person on your marketing team. Not the media buyer. Not the designer. Not the editor. The person who decides WHAT to say and WHO to say it to is the person driving all the revenue. Everything else is execution. But most brands pay creative strategists the least and wonder why their ads don't work. You're underpaying the person responsible for your entire growth engine. Then blaming the algorithm when results drop.

@TobyWalleruk Brick

Every month, my team builds and tests 100s, if not 1000s, of high-performing static ads for our ecom brands. So I've created a MASSIVE Canva bundle of 150+ static ads for you to plug & play Want the templates? RT & comment “Brick”

@binghott ...and ironically, the analogy holds true that being a .300+ hitter makes you an all-star (but you can strike out a lot if you hit 50 dingers a year)

@binghott In a competitive environment (surrounded by a lot of other creatives that it has to compete against) I define it as 10k+ of spend within 90 days. But I operate off of the baseball system Single = 10k in 90 days Double =25k in 90 days Triple = 50k in 90 days HR = 100k+ in 90 days

Ad creative hit rate: how do you define a "hit"?

@codyplof @TaylorHoliday Unpopular Opinion Alert🚨Heads of Growth are the “doers”. CEOs are the “do-nothingers”, but they each have very different mindsets about how they look at the business, and in my experience, both can be valuable to the mission PS-titles are stupid if everyone knows whos in charge

I was fired from my role as Head of Growth today after my CEO saw @TaylorHoliday say the role shouldn't exist. Please let me know if you hear of any opportunities.

@FedotOff90 SWIPE

New year, new customer desires. Most marketers are still recycling 2024 winners and will get f*cked this year by Meta. I just built a Winning Niche Swipe File with 150+ ads specifically for January 2026, pulled from niches gaining momentum this year: Anti-aging & collagen recovery systems Nerve health & chronic comfort solutions Pet stress-calming & indoor accident eliminators E-commerce ad-spy & creative intelligence tools Low-production storytelling ads that hold attention Single-SKU hero product niches founders love “Easy to learn, hard to master” customer problems Pain → mechanism → obvious solution structures If you want it, comment: “SWIPE” And I’ll send it to you for free.

@andrewjfaris But I’m starting to play around with the idea of an inverted testing strategy, where creatives duke it out in a limited bid environment and scale in a lowest cost environment. I just can’t ignore the numbers, but it’s still early

@andrewjfaris There are so many factors that I wouldn’t call that gospel by any means. And there is a scenario where that will cost campaign is stealing from the bid cap…so who knows really

Today and yesterday have been extremely slow for ads. By "slow" I mean "my manual bids are spending much less money than they were before." I'm amazed at how tempted I am to go try to force more spend, even though I understand exactly why it's slow (people are back to work) and I know full well that increasing bids is only going to bring me higher-cost customers. It's just wild how strong the pull of me emotions and bias are relative to the quantitative realities.

@rlacey23 @PeteNakos @on3 If you wanna be a pro, you no longer play the kiddie rules. There are consequences. Trust me, he’ll be fine

@PeteNakos @on3 UW could go upgrade at QB yet they are choosing to sue the kid into oblivion and force him to play for a locker room and fanbase that hates him. Smart bunch.

Sources have emphasized to @on3 tonight that Demond Williams is under contract at Washington, and the Huskies expect him to be their quarterback in 2026. UW was set to make him one of college football's highest-paid QBs. on3.com/news/washingto…