magic numbers

Find out how to tackle it in our super practical, accessible, and no-nonsense Scaling Up Works course. There’s still time to sign up here: magicworks.training/course/scaling… or chat to Imogen for group bookings or questions via hello@magicworks.training

If you’re not yet ready for big business brand-building, but worry you’re too reliant on performance marketing, influencers, just like online video can be a low-cost route to a new phase of growth.

Is influencer marketing right for you? The chart is from a big new survey by YouGov that asked over 10,000 respondents all around the world all about influencers. 🧵

🚩 If you want to avoid paying for online ads that you don’t need and get the balance of brand and performance right, you should join our course Scaling Up Works, starting today: learn.magicworks.training/landing/plans/…. For group bookings or questions, email Imogen via hello@magicworks.training.

@Grace_Kite's latest article, magicnumbers.co.uk/articles/dont-…, is all about this challenge, and how to navigate it in the coming years.

It’s a slippery slope… Moving money from traditional budgets into search ads on retailers’ sites, is like paying the rent out of your savings. It can only lead to poverty ahead. 🧵

🚩Sign up here: learn.magicworks.training/landing/plans/… or email Imogen via hello@magicworks.training with your questions. Last chance to sign up is 25th October.

It’s hands-on, practical training that fits in with your schedule. So you can put your money where the magic is.

📢Scaling Up Works onboarding week starts today! Want to balance brand and performance right and identify successful, low-risk, achievable routes into building demand? 🧵

Follow this link to see a bundle of useful stuff: magicnumbers.co.uk/articles/the-f…. The tool itself, a little video to help you use it, and @Grace_Kite's slides from the conference.

It then compares against another investment of your choice. Just work with finance – they don’t bite – to input the expected return and risk level and let the tool do the rest.

New and fresh from @The_IPA Effectiveness Conference. A free tool, to help you huddle with finance and come up with the best possible 2025. Finance are not the baddies. They care about doing the best for the business, perhaps even more than you do. 🧵