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I’m 28
➔ I’ve built a $100k/yr agency
➔ Led teams in $100M companies
➔ About to launch an Ecom brand
All while working a 9-5
But this isn’t even the full picture
The truth is...
My journey was brutally difficult.
Ever since I was 5
I felt like I was playing school on hard mode
• Writing
• Reading
• Studying
I put countless hours in, only to get poor results.
My teachers thought I'd amount to nothing
“Learn a trade” they said
That’s British for you’re not good enough.
And if I’m being honest, I thought they were right
Until at 17
I was finally diagnosed with dyslexia
(A learning disability which makes language painfully challenging)
But, instead of identifying with it.
I spent months in denial.
I refused to accept that my brain was 'different'
Because as the son of South Asian parents, learning difficulties simply don’t exist
The answer is always ‘Just work harder’
To escape this nightmare, I looked for things I enjoyed:
• Selling sweets
• Flipping stuff on eBay
• Renting rooms on Airbnb
I was hooked
I loved building offers people wanted
And in that process realised something
I was making more money than some of my teachers.
Maybe this was my real calling?
But I had to confront reality
My parents didn’t approve
They wanted a stable path for me
And knowing how much they’d sacrificed
I decided to honour them and meet in the middle.
So I studied my backside off through high school
And managed to scrape my way into law school
Whilst at the same time
I was learning how to become an entrepreneur
• Invested in self-education
• Did unpaid work for mentors
• And started building my own businesses
But guess what?
I failed.
Big time.
More specifically, 3 failed ventures in 5 years
• Online business selling gift items
• Ecom brand selling homeware
• Info-product business teaching self-development
It was soul-crushing.
The comments of my teachers and parents came back to haunt me.
"You’ll never make it"
"You’re not made for this?"
"Why are you wasting your time?"
I'd seen my mentors make it work.
Same ideas and markets
Why didn't it work for me?
I looked hard in the mirror.
The common denominator?
It was me.
Simply put, I needed to level up
And at the same time, I also needed stability.
So, I gave in and started looking for a job.
And somehow in my search, I lucked out.
Found one at a global consultancy
Which gave me an opportunity to:
• Work with the largest brands in the world
• Build D2C skills on someone else’s dime
• Learn from industry experts
The best part?
I was getting paid well for it.
It was the best apprenticeship I could’ve asked for
And after 4 hard years at the job,
• Doing 9-7 hours
• Working with clients in Eu, Asia, NA
• Generating over 7 figures for household brands
I finally decided I was ready to get back on the horse again.
"Surely, I’d make it now with everything I know”
So I started a venture with a friend of mine.
But 6 months in?
$0.
"Not again..." I thought.
All my past failures came racing back to me
• Have I wasted my time?
• Should I give up my dream?
• Maybe I’m really not cut out for this
No.
My business partner and I had invested 100s of hours.
And he'd just quit his job.
We had no choice but to make it work.
So we grinded even harder.
• Countless networking event
• Hours refining our pitch
• Building out systems
Then day 175 came.
It happened.
It finally happened.
We signed our first client.
And boy was it a big one.
They were worth 9 figures.
All those countless failures hadn’t gone to waste.
It brought us to this very moment.
Fast forward to today?
• I have 5 team members
• My business makes 6 figures
• About to launch an Ecom brand
The best part?
I can easily quit working 9-5 now.
So why am I sharing this story?
I want to give you hope if you’re reading this.
Whether you’re a 9-5er
Whether you’re a student
Whether you’re a busy parent
If you're building something
I want to help you achieve this dream.
Don’t get me wrong, I’m not Alex Hormozi.
But I’m certainly not a beginner.
And I promise you this:
You won’t be getting the nonsense most gurus spout.
Because I’m not building my business on X
I don’t need to.
So you’ll only get my raw, unfiltered experiences
(with a side of pastries and coffee.)
If you want to receive my no BS insights on building along the 9-5,
Then join me on my journey @makesomemoiz

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