Marco | App Growth Master

I studied over 10,000 creatives so you don't have to. Here are the 7 most important lessons that I learned: 🧵

I scheduled this post on the 1st of September 2023 at 14:12 for the 1st of March 2025, 18 months from now. Did I make it?

@amandaforatougc dm me

In need of 5-10 UGC content creators ASAP. Location: US Gender: Male or Female Age: 18-25 DM me with rates + past experiences

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You're not growing on social media because your profile sucks. So I made a free video training on how to optimize it for followers and leads. I've used this framework to grow my audience to 500K+ people. Want me to DM it to you for free? • Like this post • Comment "Send"

If your creatives are truly great, you should be able to post them organically, and they'll still hit. However, it may take longer. Paid ads are like the gasoline you add to the fire.

A paradigm shift that's been with me for the past few weeks: Setting time-limited goals is not smart. You cannot control the outcome; you can only control the input. We do not achieve outcomes. We achieve identities and characters. Identities are created by inputs and actions

We are looking to take on a team member, a performance marketer in Facebook as well as TikTok ads. 🛒 We specialize in working with mobile apps and produce the best Direct response creatives out there. DM me 'Media Buyer' if you're interested

Good messaging in your ads gets noticed and celebrated. Great messaging is ignored by everyone except the target audience.

Investing in marketing is risky. Having not enough users is risky. Some risks come with an upside. Others do not. Choose wisely.

99% of creatives that don't convert, don't convert because of this: - no hook - bad creators - bad messaging - no CTAs - no call out on ideal customer It's almost never that the app is bad; it is how you market the app.

Every marketer should study: - Psychology - Buying patterns - Storytelling - Persuasion - Community Any that I missed?

Authentic marketing and longevity in 3 bullets - creative = influencer ad creatives - 4-6 variation per edited end video = avoids ad fatigue - community building around a product, this happens automatically if you#ve done the creative stuff right

4 marketing lessons from my mentor, @thebizsulthan 1. The reason most creatives suck, is because they follow no structure at all 2. Due to AI taking over the mediabuying part, creative becomes the new lever 3. People don't buy a product; they buy a solution 4. Psychology is key

If you need help with that part of your marketing strategy, I might be able to help you. Book a call with me today to see how we guarantee our clients results: calendly.com/tokcess/discov…

It is officially December Here's how to prepare your creatives for the busiest time of the year: - Spy on competitors last years ads and collect ideas - Write December-inspired briefs - Partner with creators NOW, as they will be busy later with more work

- Use multiple hooks (Punchy Hook) - Relate to viewers/ICPs end goal (Benefits over features) - Show how the app works (Demo) - Get a lot of B-Roll and give clear instructions (Catchy B-Rolls) Crafting content is like baking a cake, the right ingredients make all the difference.

The 4 pillars of profitable creatives: - Punchy hook - Benefits over features - Demo - Catchy B-Rolls How to implement:

Bad video creatives: - No B-Rolls - 'one big thing' (not editable) - No framework - Computer/graphic generated videos Good video creatives: - Lots of B-Rolls - Modular Framework - Multiple Hooks and CTAs - Multiple variations per video - Matching music - User generated content