Marketsmith, Inc.

Kicking off The Strategic Foy-mula series with EVP of Strategy Samantha Foy! We'll tackle bold topics, spark fresh perspectives, and foster open dialogue. First up: Are niche agencies dead? Join the conversation! zurl.co/idxsg

Boost your #SEM expertise with Robert Freschi, Director of SEM at MSI. Explore his strategy from a recent #HigherEducation campaign and gain actionable paid search insights—plus, claim your free search audit! 🔍 zurl.co/gJ2a2

Honoring all who served. We salute the courage, dedication, and sacrifices of our veterans who have protected our freedoms and inspired our future. Thank you for your service.

Across different workflows, where are you utilizing AI the most?

Lights, camera, MSI magic! 🎬✨ Behind the scenes of a recent video shoot of NJ business owners and an aspiring entrepreneur from TCNJ for Spanish Language ads that we're creating for our campaign with the Office of Innovation supporting @NJInnovation

CTV is taking the spotlight this election season thanks to all the ad action. Want to know what’s helping some brands thrive while others are just hanging on? 😎📺 Learn more on our blog: zurl.co/r8Xh

Election season = ad chaos. Is your brand ready to adapt and stand out? 🎯 Learn more about what you can do to adapt: zurl.co/ZaHm

Behind every great shoot is an amazing team making the magic happen!✨ Here's a sneak peek at what goes on behind the scenes at a recent client commercial shoot. 🎬 Big shoutout to the MSI crew for bringing their A-game as always! 💪

Please join us in congratulating our team members on their recent promotions at MSI! 🎉 Our leadership is committed to fostering growth, and our team is eagerly stepping into the next phase of their journey. #TeamMSI #LeadingTheNextGeneration

With #teamMSI, nothing goes downhill—unless it's skiing during off hours! 🎿✨ Discover how our media placements and strategic targeting in the @OlympicRegional season pass campaign drove success across key metrics. Check it out here: zurl.co/B8eu

At MSI, campaigns that uplift and impact lives align with our core values. Hear from Diana VanOrden on how niche targeting and tactics played a key part in driving success for the NJ Commission for the Blind and Visually Impaired campaign. zurl.co/ycAI

Clean and concise messaging played a key role in the success of the Commission for the Blind and Visually Impaired campaign, in partnership with the Department of Human Services. See creative examples & how we achieved such strong results - zurl.co/3RsG

As we take a break today, we wish a happy Labor Day to all who have fought for workers' rights. To our MSI employees and partners across industries, we hope you enjoy a well-deserved day of rest and relaxation!

There's nothing quite like talking through deliverables and sharing perspectives on upcoming initiatives... especially when these conversations happen during an outdoor trip to the office café next door! #TeamMSI #Collaboration #CoffeeBreakChats

What do you believe is the most crucial factor to focus on in higher education marketing?

Discover why engaging prospective students early in their journey to finding the right higher education institution is essential. Sarah Adey, a senior media buyer at MSI, shares insights on nurturing students through a full-funnel strategy approach. zurl.co/S1rk

As a WBENC-certified company, we're excited to support and promote initiatives like the Women of Color Incubator—a program dedicated to fostering diversity, inclusion, and leadership in business. Learn more: zurl.co/U9Jm

One of the most commonly used tactics a competitor employs is to conquest your brand's search terms during your key budget spends. Hear from MSI's VP of Data & Analytics, Dmitri Pestrikov, on how PIN can help counteract these tactics. Learn more - zurl.co/ZaCE

As higher education becomes increasingly more competitive, institutions are turning to the power of authentic storytelling to connect with prospective students. Generic, one-size-fits-all marketing campaigns are slowly fading away. Learn more - zurl.co/qzJW

Marketsmith has been named to the NJBIZ 2024 Best Places to Work list for the 4th year in a row! 🏆 A huge thank you to all of our employees for the continuous contributions to our company culture. Your dedication and enthusiasm make this an enjoyable and inspiring place to work.