MarkUpgrade
18.2K posts
MarkUpgrade
@markupgrade
MarkUpgrade serves as custodian for a curated portfolio of Strategic-Grade domain name assets.
Global Katılım Eylül 2018
237 Takip Edilen2.1K Takipçiler
Your domain name is one of the few parts of your company that people experience without context. If you have to repeat it, spell it, or explain it, something is already off.
grails.com/blog/domain-ux…
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Higher CAC. Lower trust. Missed conversions. Year after year.
Most founders never quantify it.
Now you can
grails.com/blog/what-is-y…
#startups #domains #growth
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CMOs, you optimize campaigns. But your domain quietly taxes every metric you report
grails.com/tools/domain-c…
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Can't stop won't stop😂
Andrew Gazdecki@agazdecki
“Will you ever stop buying domains for random startup ideas?”
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The worst part is that sort of mistakes will tax the brand for its lifetime and they won't even know where that money is leaking
Nick Huber@sweatystartup
Why is Beehiiv trying to build a big business behind a domain name that is misspelled on two levels? They just raised $50 million dollars! Horrific branding holding the company back in so many ways. Hopefully they use 1% of the money they just raised to get something decent.
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Attachment is not strategy. Check yours here grails.com/tools/strategy…
Paul Graham@paulg
@paulsavage It's not absolutely essential to have a .com domain. But on the other hand there's also no excuse for not having one. When founders are attached to a name with a marginal extension, the reasons are usually just status quo bias and lack of imagination.
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@nhrdev @shiri_shh word = 100% agree (gen z/hip hop slang, can thank me later😅)
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Enter your business metrics and domain to estimate what a misaligned domain may be costing you each year.
Yes, the cat is pointing at where to start.
Runs entirely in your browser. No data is sent or stored.
grails.com/tools/domain-r…
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Founders don’t lack opinions on their name.
They lack objectivity.
Founder Mirror fixes that.
grails.com/blog/founder-m…
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If you're trying to sell a domain name, quote a price. I often help startups find new names, and we always just skip the names that say "make offer." A name is not even interesting until you know what it costs.
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a great domain name is 90% correlated with success
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@paulg A startup getting a name - sure, an established business is a whole different story grails.com/insights/fundi…
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@emkara You rarely need to pay more than about 10k for a decent name. I'd pay more for an amazing one.
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@mhp_guy A great domain can give some runway to a mediocre idea but won't save a bad one. A bad domain can literally kill a business (worst part - without the company even knowing it's that). Numbers speak for themselves grails.com/insights/unico…
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I've reversed my stance on premium domain names.
I used to think that a company starting with a premium domain name was a signal that they would thrive.
Now I think the opposite. 7 - 8 figure domains for a startup are the equivalent of a Lambo. It's just flash. Just noise.
Do I think they make great investments? Yes, they can.
Do I think you should raise millions to buy them? Absolutely not.
The company behind crypto . com bought AI . com. Have you ever used their product?
It is hot garbage. An absolute terrible user experience.
Are people going to switch to AI . com because they are impressed by the domain name? No. AI . com is 2 years late to the party. The domain doesn't matter at this point.
If you want instant legitimacy, the best thing you can do is spend 3-5 figures on a short, easy to spell, . com, premium domain name.
MAYBE 6 figures if you're already in business and profitable.
But those diminishing returns kick in really fast.
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And this is why you want your users coming direct to your (memorable, easy, intuitive) domain name. And not typing your brand name in google🤷
Cody Schneider@codyschneiderxx
please I'm begging you google performance max ads target your competitors brand names + pricing as the audience EG "x pricing" "y pricing" "z pricing" then get leads combine with something like rb2b or vector .co to convert this website traffic to emails for cold email port emails to cold email campaign in instantly connect with them linkedin via phantom buster automation via API track this whole campaign in graphed .com and use it to optimize based on the data
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Domain Names vs Marketing Spend: Is Your Marketing Budget Compensating for Your Domain?
grails.com/blog/domain-na…
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Most domain name upgrades die in meetings because no one can explain the math. Board Slide fixes that.
Turn a domain upgrade into a single, board-ready slide:
• clear recommendation in the title
• 3 data panels that justify it
• numbers tailored to your company, not generic comps
Decision-grade clarity
grails.com/tools/board-sl…
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Most acquisitions are visible only after the press release.
The smart money tracks signals earlier
grails.com/insights/acqui…
#venturecapital #startups #domains
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