Wayne Marlton

Before Nike existed, Phil Knight was just a nobody from Oregon. Then he wrote a simple letter to Japan: ‘I’m interested in distributing Tiger shoes.’ That letter turned $500 into a $200 BILLION empire. Here’s the untold story of one of the greatest cold outreaches in history: 🧵

Don’t create goals Create standards. The end

1 Client Paid Me 500k+ in 3 Years (He's hit 4 mill+ from our work) I pitched him in LinkedIn DMs Alluded to how I bought his masterclass Showed I'd paid attention Then... Asked a simple question You just gotta figure out The right words In the right way At the right time

1 Powerful Shift You Can Make Today Embrace what makes you unique In a crowded world - it all adds up If your name has a negative connotation, this won’t help Obviously But if people associate your name with something cool Even if they don’t ’say it right!’ Then take it

Being A Slave to Clients Will Hurt Your Business Been there, done it and can say with certainty… It’s not a high-status game From boundaries comes positive energy From positive energy comes your best self Do you think your clients want the best of you? Damn right they do

If I wanted a service… And they had the CONFIDENCE to tell me they couldn’t do the times I was suggesting… And would let me walk because I didn’t fit in with THEIR schedule I would have nothing but respect for them! Why? They’re valuing their time, energy, and priorities.

3 Great Tips for Making Money Online 1. Focus on one offer Make one thing great Rather than 5 things good 2. Have variants of your offer If your CTA/offer is always the same… It gets boring 3. Create a consequence Take your offer away for a time Promote something else

1 Big Reason to Add Pressure to Your Daily Life Every entrepreneur should expose themselves to pressure I’m not saying ‘live there’ I’m saying set yourself time to blast through 2 or 3 things that WILL move the needle. Because pressure = adrenaline It’s good to feel alive.

This is Why DMs Are Vital for Closing Great Deals The smartest coaches and creators are ditching the old sales model. They’re using lean, high-status DMs along with Google Docs (or similar) to land clients in under 10 messages. - No friction - No pressure - Just results

Complex Sales Approaches are Finished for Good Nobody has time for drawn-out selling in 2025. They are swimming upstream. They want solutions. Fast. Scheduling calls? That’s a hoop they don’t want to jump through. DMs? It’s on your terms. Multiple conversations at once…

3 Big Reasons Behind the Death of Sales Calls 1) They aren’t time efficient 2) They’re slow, draining, and unpredictable 3) Hours spent pitching, only to hear, “I’ll think about it,” or worse - ghosted Meanwhile, others close $3-7k deals without even picking up the phone...

In 2013, Slack was a dying startup. Then, Stewart Butterfield wrote 8 words that changed everything: 'We don't make software. We make work better.' The story of how one email turned a failed company into a $27B giant: 🧵

That's a wrap! Bookmark and share this thread with your business partner. Follow me @marlton_wayne for more content on sales, lead gen, and outreach content! Comment below your ONE biggest takeaway from this thread.

If you’re tired of recycled DM templates that don’t work, it’s time to try something different. Get 'The One Chat Close' and land your next client this week—straightforward, proven, and actionable: thedmedge.com