Martha Pierce

@DenneyDara I live here! DTC and Foxwell member, also an American. Would love to connect! PM me?

📍 Berlin for awhile. I had some big life changes last year. But I’m so grateful to focus on my businesses and build in a new place for a bit. And oh yeah! I need friends :) Would love to meet anyone local in DTC, ecom, or the creator economy.

@mikefutia SWAP

Holy sh*t! I just swapped a UGC creator with an AI character in 5 minutes 🤯 Same video. Same expressions. Same movements. Completely different person. Perfect for DTC brands & agencies who want to test multiple UGC variations without filming 10 different people. The use case: You've got a winning UGC video. The script works. The pacing works. But you want to test it with different creators—different ages, genders, ethnicities—to see what resonates best with your audience. Traditionally, you'd need to: Hire 5-10 different creators → Brief them all → Hope they match the original energy → Pay $500+ per person → Wait weeks This AI workflow does it differently: → Start with your original UGC video → Create AI character image with Nano Banana → Upload both to FAL AI's Wan Animate model → AI swaps the creator while maintaining all facial expressions, movements, sync → Get variation in ~10 minutes The motion tracking is insane. Every head tilt, smile, gesture from the original is replicated perfectly on the AI character. What you can test: → Same winning script, 5 different creator demographics → A/B test which "face" drives highest CTR → Localize content for different markets → Refresh creative without reshooting I recorded a full Loom walkthrough showing the exact process step-by-step. Want the complete tutorial? > Comment "SWAP" > Like this post And I'll send the Loom over (must be following so I can DM) (Obviously, only use this with videos you own 100% rights to + get creator permission upfront if you plan to make AI variations.)

@HashirBaig_ Me

Advertorials are absolutely 𝗖𝗥𝗨𝗦𝗛𝗜𝗡𝗚 in the space.... In 2025, you can’t afford to ignore them. We've often seen 𝗮𝗱𝘃𝗲𝗿𝘁𝗼𝗿𝗶𝗮𝗹𝘀 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 landing pages by huge differences... So, I made a swipe file compiling 30+ Advertorials you can (copy + paste) on your store. Best part? It's 100% editable figma file. To get it, like + comment "Me", and I'll send it to you. (follow so I can dm)

I feel like all these agency owners and Twitter “gurus” are talking about how easy it is to make content with AI but they forgot about coming up with original concepts. That is harder. Agree/disagree?

@alexgoughcooper Interested if it's not too late.

I'm building an AI creative strategist tool that conducts research 24/7, comes up with good ad ideas and helps you write the copy for them too. We have an exclusive research group on Slack where I'm sharing daily updates, showcasing features and getting feedback. And of course, everyone in there will be the first to get access when it launches. Would anyone be interested in joining? We already have 60 people in the group, I’m probably going to cap it soon. I just want a small community of people genuinely interested in contributing towards a tool that will help people make better ads. Only looking for people who would actually get involved and give feedback. No lurkers

@binghott Define 'unhinged'

Where can I find the most unhinged content creators/UGC people?

This is an incredibly well-made ad by @karma_shopping. Why: 1. Social proof had me doing a double take 2. Using Amazon UI immediately disrupts my scroll and attracts my attention 3. Gives value in the same style an organic post would — I get a takeaway without even clicking

Don't overpay on Amazon again! You're welcome.

@moizali I smoke a bit of weed or CBD before flying if I'm anxious. Never been an anxious flyer, though. How about meditation?

Dear people who are very nervous flyers: how do you deal with it? Alcohol? Ambien? Weed? Something less taxing on your body? Help!

Last week I launched 10 new ads for clients. Only one actually converted. But the one that worked, drove over $5k in sales with $300 in ad spend. The conversion rate was off the charts (10%). Most ads fail. But some ads succeed and that's all that really f*king matters.

Bad media buyers can cost $10k in a stupid mistake inside the ad account. I’ve seen it SO many times. It may be more "expensive" to hire an expert. It’s a fortune to hire an amateur.

Sure, an expert may cost you a few grand more, but I promise you - They will make you more money and save you time and headaches.

If you’re on the fence about whether to hire the lower-cost media buyer or the more expensive one, DEFINITELY pick the cheaper one. (A thought thread)

2️⃣ Get "up to speed" on running ads yourself so you can keep them "accountable". All media buyers are created equally — of course! How hard could running ads REALLY be?