jam. retweetledi
jam.
2.7K posts

jam. retweetledi

if Kendrick was on WHO TF IZ U
𝐋𝐋𝟒𝟕@LONGLIVE47
the Kendrick on WHO TF IZ U rumor gave me an idea
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jam. retweetledi

jam. retweetledi
jam. retweetledi

"Real Estate" in media refers to market share and attention capture.
If you own the real estate (The top spots on Spotify's playlists, radio play, headline slots, constant social media presence), you control the narrative of what is "big."
Drake’s strategy has always been about occupying as much mental and digital real estate as possible so that it is impossible not to hear him.
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If that's what you got from that, then you're not thinking about it clearly. Drake's music is highly algorithmic. The "Everywhere" illusion. Like McDs, it's on every corner. A default choice when you're hungry & don't want to think. Playlists, radio, Tiktok, etc.

MONZ.@MonZz_sa
@masteredbyjam Genuis analogy to people larping as intellectuals. It cost the same amount of effort to access both their music, people just prefer the other more.
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What a genius analogy.
It's a game of real estate, not production!
Alonzo Merriweather@LovePassant
McDonald’s do not sell the best burgers
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