matt
132 posts

matt
@mattmonclair
ai warmonger - @leadascnsion
Austin, TX Katılım Kasım 2025
41 Takip Edilen10 Takipçiler

My sales email response rate jumped from 5% to 18%.
Built an automation that creates personalized sales presentations in 90 seconds by researching prospect websites and uses Gamma to generate custom pitch decks automatically.
Scrapes their sitemap, analyzes key pages, identifies pain points, and builds an 8-slide deck tailored specifically to their business.
Prospects can tell I actually researched them because the deck references their specific challenges.
No more generic templates that scream copy-paste.
Comment "GAMMA" and I'll DM it to you (must be following)
English

if you're not already doing 6 figures trying to scale your agency is how you go from profitable to broke in 6 months
AI work is bimodal: either a $15/hr VA can prompt it, or you need someone with a PhD. there's no middle tier.
that $120k "AI specialist" you hired? they're either overqualified or faking it.
every AI agency founder hits this moment:
you're doing $40k/month in revenue. working 70-hour weeks. you think "I need to scale. I need to hire."
so you post on Twitter: "Looking for an AI engineer. Must know Python, prompt engineering, and LangChain."
you get 50 applications. you hire someone for $120k.
three months later you realize:
80% of what they do could be done by a $15/hour VA with good ChatGPT prompts
the other 20% requires understanding transformer architectures at a level they definitely don't have
there's no middle. the "AI engineer" role as advertised doesn't exist as a stable position.
and here's the part that kills agencies:
your actual competitive advantage was never your "methodology" or your "proprietary framework"
it was the 300 hours YOU personally spent understanding one client's Byzantine data infrastructure. their SAP system from 2007. their Excel sheets with macros written by someone who retired in 2015. their Salesforce instance that three different consultants have Frankensteined together.
that knowledge doesn't transfer to employees. it dies in their brain when they leave for the next opportunity.
meanwhile your margins are imploding:
Revenue per client: $8k/month
Your salary (founder): $0 (you're "reinvesting")
New hire salary: $10k/month
Recruiter fee: $24k upfront
Their first project: they need 40 hours of training. from you. the person who has no time.
the agencies actually printing money? still 1-2 people. charging $10.000+ and have a waitlist to onboard more clients.
they're not trying to scale. they're selling their personal scar tissue at premium rates and saying no to everything else.
your "scalable agency" is less profitable than just being an expensive consultant.
act like it.
English

just found an mcp that changed how i use claude for n8n
every other ai tool guesses at n8n structure
uses outdated training data
hands you broken json and says "good luck"
this one scrapes n8n's live documentation in real-time
not from when the model was trained
documentation from TODAY
but here's what actually broke my brain:
told claude to build a client onboarding system
stripe + notion + gmail + slack
watched it:
→ plan the architecture
→ build each node
→ deploy directly to my n8n instance
→ hit an auth error
→ debug itself
→ fix the oauth scope
→ run again
→ work perfectly
8 minutes. live in my instance. ready for clients.
it doesn't just generate workflows
it deploys, runs, watches them fail, fixes them, runs again
until they work
while everyone's manually dragging nodes
i'm typing english and shipping same day
comment "MCP" and i'll send you:
→ the mcp setup guide
→ exact prompts that build production workflows in minutes
→ how to get early access
English

nobody building an AI agency posts their failures because we're all in a mimetic bubble pretending the unit economics work
privately? we're all terrified we're building on quicksand
i've been in 9 founder group chats this year.
public Twitter: "Just closed another $50k deal! AI agencies are the future! 🚀"
private Signal at 2am: "bro I think I'm cooked. client just asked why they're paying me $10k/month when ChatGPT Team is $60."
the entire discourse is performance art.
everyone's signaling competence to attract clients.
nobody's sharing actual numbers because the numbers are terrifying:
6-month average client lifetime (they wise up or go in-house)
40% margin after you factor in API costs and support
zero proprietary moat (your "custom solution" is 600 lines of Python anyone could replicate)
we're all larping as successful while privately updating our resumes.
the most honest content would be shutdown announcements with real revenue breakdowns:
"We did $500k in revenue. $380k in costs. Spent 18 months building. Couldn't raise. Couldn't exit. Here's the Stripe dashboard. Here's what we'd do differently."
but that doesn't happen because:
admitting failure hurts your reputation
the next gig might be... starting another agency
everyone else is pretending to win so you have to pretend too
it's game theory all the way down.
the uncomfortable truth: the probability scores on those contrarian takes aren't measuring how TRUE they are.
they're measuring how SAYABLE they are.
everyone knows the clock is ticking. nobody's incentivized to say it out loud.
except maybe here. right now. when the algorithm's not watching.
the best founders aren't the ones crushing it on socials.
they're the ones who saw this coming, extracted maximum value, and pivoted before the music stopped.
the rest of us? still pretending we're building something permanent while the floor dissolves beneath us.
saved to drafts. will never post. algorithms punish honesty.
English

most AI agencies are just reselling OpenAI's API at a 15x markup and calling it "strategic consulting"
your client pays you $8k/month for what costs them $200 if they did it themselves
nobody says this part out loud because it doesn't close deals.
but let's do the math:
Your client's invoice: $8,000/month
Your actual API costs: $200/month
Your "value add": wrapping it in a nice UI and answering Slack messages
this isn't innovation. it's markup.
and it works. for now. because:
their IT department moves like continental drift
nobody in procurement has time to learn what an API actually costs
you're solving a real problem (their ChatGPT subscription isn't enough)
but the second they do the math, and they will, your entire value proposition collapses unless you can defend it with genuine proprietary infrastructure.
can you defend it?
because you're a 3-person agency running on Vercel and Supabase, praying OpenAI doesn't change their terms of service. you don't have proprietary infrastructure. you have a thin wrapper and good vibes.
the honest positioning nobody will ever use: "we're a temporary arbitrage opportunity with a degrading margin profile"
why it's temporary:
IT departments are catching up (slowly, but inevitably)
Claude Enterprise just launched better integrations
Your $200k annual contract is one procurement review away from becoming a $2k SaaS subscription
the market pretends agencies add "strategic value."
clients tolerate you because you move faster than their internal teams.
that tolerance has a timer on it.
you're not disrupting anything. you're occupying the space between "too painful to do internally" and "painful enough that IT gets budget priority."
that space is closing.
the successful founders know this. they're just not posting about it on here
English

@NoahEpstein_ love the reframing, definitely a great way to stand out from competitors - amplify me johnny
English

i stopped selling AI automation
here's what i sell instead
used to walk into meetings and say:
"we'll automate your workflows"
"AI will handle the repetitive stuff"
"you'll save 20 hours a week"
close rate? maybe 15%
businesses heard "automation" and pictured:
→ robots replacing their team
→ systems they don't understand
→ becoming dependent on tech that breaks
fear kills deals
so i changed the pitch completely
now i sell "employee amplification"
same exact service
completely different frame
here's how it works:
old pitch: "we'll automate your invoice processing"
new pitch: "tinky winky spends 6 hours a day matching invoices. what if tinky winky did that in 11 minutes and spent the rest of the day on supplier negotiations—the thing you actually hired him for?"
old pitch: "AI will handle your customer emails"
new pitch: "po answers 200 emails a day. 180 of them are the same 12 questions. what if po only handled the 20 that actually needed a human brain, and spent the rest of the time closing deals?"
the client doesn't want fewer employees
they want better employees
they hired tinky winky because tinky winky is brilliant at negotiation
but tinky winky is drowning in data entry
they hired po because po closes deals
but po is buried in inbox management
automation isn't about replacing tinky winky and po
it's about unleashing them
when you pitch replacement, you trigger fear
when you pitch amplification, you trigger excitement
"your team is about to become superhuman"
"same headcount, 3x the output"
"tinky winky finally does what you hired tinky winky for"
close rate went from 15% to over 60%
same service
same price
same delivery
different story
stop selling automation
start selling what automation enables
comment "AMPLIFY" and i'll send you the exact pitch framework + the discovery questions that uncover who tinky winky and po are in every business
English

Female accounts convert 3-5x better than male accounts and you mfs are too scared to talk about it or too stupid to use it...
Same content. Same offer. Same audience.
Female profile pic = 3-5x more DM replies
This is just data. Cope if you want. Stay broke if you want.
why this works:
-Men want to help women (it's hardwired, can't change it)
-Women are perceived as less "salesy"
-Female accounts feel more authentic (unfair but true)
-Less competition (most "gurus" are men)
how smart mfs are using this
-Creating female personas for faceless accounts
-Hiring women to be the face of their brand
-Running offers "for women" even if taught by men behind the scenes
-Using female VAs to handle all DMs (response rate goes crazy)
u can use this to sell to women...
-Take any successful offer
-Add "for women" to the title
-Same exact content. Same price.
-2-3x conversions because less competition
Examples that print:
"Twitter growth for women" (same strategies, different positioning)
"Investing for women" (same info, female branding)
"Starting a business for women" (same playbook, different audience)
Different positioning. Way more money.
how do you get the women?
Find women on Instagram/Pinterest (they're -desperate to get paid for existing)
Offer rev share to be face of brand
They record videos, you do everything else
Everyone wins
Pinterest is literally a model recruitment agency if you know how to use it.
Thousands of beautiful women posting for free hoping someone notices them.
Or just be a playboy and do it like me
conversion estimates
Male account: 100 DMs → 10 calls → 2 sales
Female account: 100 DMs → 30 calls → 8 sales
Could be 4x revenue for doing zero additional work
You can be mad about this or you can fucking use it
study the yegor method
dm me "yegor" and i'll send you my x monetization playbook
English

how to NOT fail your first business:
- stop setting up stupid tools (notion workspace, CRM...) that don't generate revenue
- making your website & logo your #1 priority is a trap
- put ALL your energy into generating leads
- deliver a service so good that customers physically can't leave
- don't even THINK about scaling for the first 3 months
- never hire cheap contractors
- do it yourself first, THEN delegate
- focus on ONE offer and execute it relentlessly until it's easy
- never sell your time
- never sell cheap, it attracts nightmare clients
- say what you'll do, then do what you said
- invest early cash in infrastructure that prepares you for scale later on
- build strong onboarding flows
- focus obsessively on your clients and they'll make you more $ than any cold outreach ever will
English

now this is the fuckin blueprint on how to follow up on a lead
pure disregard for putting on a face and acting nonchalant
shoved his feelings to the side and ends up closing the deal because of PERSISTENCE
Nikita Bier@nikitabier
English
matt retweetledi

this was all FOR FREE as well
easiest data scrape i've ever seen
18% call → convo
33% convo → booked
make sure to follow + rt so you can steal it for yourself

matt@mattmonclair
i just found the EASIEST way to scrape 1000's of leads from google in seconds without spending a DOLLAR no code. no API limits. no credit card. been using it for a few days and already have 6,327 qualified leads. comment "SAUCE" and i'll send you the link + my exact workflow for finding B2B leads
English

winning boils down to simply being able to handle losing for an extended period of time
then finally you end up winning as a by-product
luffy@0xluffy
English

if being in a relationship before you win is more important to you than the win itself
ngmi
you can get a girl whenever you want
there’s a very small window to succeed in the way you want though
speed above all
The Wheelie Investor@WheelieInvestor
Having a girlfriend is a disadvantage if you are a founder/entrepreneur/money oriented person If your single, 100% of your brain power goes to what your building If you have a girl, you have to put up with all the BS and at the end of the day, you are distracted You can call this cope but at the end of the day, it’s true
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