matt sunshine

I've spent seven years prompting AI systems. Here's the simple framework I'd give a friend to help them get the most out of AI agents:

Instead of watching an hour of Netflix, watch this 30-minute speech by the Head of Anthropic’s Coding Agents research team. It will teach you more about vibe coding than 100 paid courses.

The Facts & Trends You Need on Development - As expectations evolve, employees are seeking learning opportunities that feel personalized, energizing, and aligned with their long-term growth. hubs.ly/Q03XTzZd0

6 HubSpot Reports Every Sales Leader Should Bookmark - Here's a walk-through of six of the most valuable HubSpot reports. The best part? These are out-of-the-box reports. No customization required. hubs.ly/Q03XS7X20

Prospecting Agent 101: Smarter Outreach & Better Results - This guide breaks down exactly how the Prospecting Agent works, step by step, based on the walkthrough in our Unlock HubSpot tutorial. hubs.ly/Q03WWKGB0

The Facts & Trends You Need on Selection - Selecting the right talent has never been more important or more complex. Here's a breakdown of key selection insights to help leaders improve accuracy, fairness, and overall hiring outcomes. hubs.ly/Q03VFJ2X0

Wartime Sales Leadership: How to Lead Your Sales Team Through a Down Market - When revenue slows and pressure rises, true sales leaders step up. Learn how to lead your team with focus, urgency, and data-driven execution during challenging times. hubs.ly/Q03Vd7GM0

The HubSpot Portal Audit Playbook | LeadG2 - Is your HubSpot slowing revenue growth? Uncover the 7 hidden efficiency killers in your portal—and how to fix them to unlock B2B growth. hubs.ly/Q03SC6d20

The Facts & Trends You Need on Recruitment - Companies that invest in growth, authenticity, and connection will be the ones that stand out (and succeed) in today’s competitive talent landscape. hubs.ly/Q03S03dp0

From SEO to AEO: Optimizing Content for AI Answers - Learn how to evolve your content strategy from SEO to AEO so ChatGPT, Gemini, and Claude choose your brand as the answer. hubs.ly/Q03RRGyp0

Funnels are linear. Buyers aren’t. This is why Loop Marketing is so powerful — and why this post is a must-read. When your strategy loops, your revenue grows. bit.ly/4hL5uew

Wait... People Still Read Blogs?! (AEO is the New SEO) - In this episode, Emily and Maryanne unpack why traditional SEO tactics no longer cut it and what you should be doing instead to make sure AI models (like ChatGPT) actually understand a... hubs.ly/Q03QX4z90

You don’t lose revenue because of what you know. You lose it because of what you don’t see. Hidden gaps in your marketing strategy can quietly slow growth — and they’re almost always fixable. Strong read on how to find them and fix them with @HubSpot ➡️ hubs.ly/Q03QMJVz0

Discover why leading alone limits growth and how mastermind groups like The Growth Collective help senior sales leaders gain perspective, accountability, and confidence. hubs.ly/Q03QLj0L0

Dear [First Name]: How to Fix Your Lead Nurturing Sequences - In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow. hubs.ly/Q03PH95c0

Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified? - In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne dive into how your qualification strategy needs to catch up to the non-linear journeys of today's B2B buyers. hubs.ly/Q03NXYs-0

Prompt Like a Pro: Smarter AI Requests for Better Outputs - Emily and Maryanne are joined by LeadG2's Stevie Stroecker who shares clear, strategic advice on making AI a true partner in your sales and marketing process. hubs.ly/Q03MY4TF0

Onboarding HubSpot the Right Way: What Every B2B Team Should Know - In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the full onboarding process, share lessons learned from real-world implementation, and offer a roadm... bit.ly/3VLWkEp

Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM - In this episode, Emily and Maryanne tackle one of the most pervasive (and often overwhelming) issues plaguing B2B organizations: CRM chaos. hubs.ly/Q03K-9jM0

Quick Chat: Why HubSpot's Loop Marketing Changes Everything - In this Quick Chat, Emily and Maryanne break down one of the biggest shifts to come out of INBOUND: Loop Marketing, HubSpot’s new blueprint for modern, AI-aware marketing. hubs.ly/Q03J-RfF0