Matthew B. Britton

In 2015: $25 on commercial real estate construction for every $1 on data centers. This year: $4 on data centers for every $1 on commercial real estate. We’ve stopped building places for humans to think and started building places for AI to think for us. If new spaces (and jobs) for people don’t emerge, urbanization declines and the fabric of society shifts. Is there any real case for this reversing?

Great conversation with @MattyB on @Adweek ’s “The Speed of Culture” podcast. We discussed building a platform now serving 51% of the Fortune 100, what it takes to make AI native to how teams actually work, and why generative search is changing how brands reach consumers. From rearchitecting Zeta around artificial intelligence back in 2017 to our recent launch of Athena, we discussed how that foundation has us truly set to be the disruptor in a rapidly shifting martech landscape. @ZetaGlobal $zeta LG 🚀🚀🚀 podcasts.apple.com/us/podcast/the…

I spoke to the @nypost today about the implications of Met'a layoff announcements. nypost.com/2026/04/03/bus…

AI is reshaping entry-level jobs faster than ever and the Class of 2026 is stepping right into it. Matt Britton cuts through the panic with a clear takeaway: those who know how to build with AI will define the future, not fear it. Drawing on his expertise in Gen Z and emerging technology, he outlines what young professionals need to succeed in this shifting economy. Visit our website to learn how @MattyB can bring this perspective to your next audience. hubs.ly/Q049h4D-0

Is the knowledge economy over? @MattyB, #CEO of @AskSuzyBiz, says #AI is shifting us from "what you know" to "what you can create." 1️⃣ Creativity > Knowledge 2️⃣ #GenAlpha's AI-natives rule 3️⃣ #Reskill... or else 🔗Listen here: podcasts.apple.com/us/podcast/ai-… #FutureOfWork #Podcast

@dougimbruce @shervin Dougggie!!!

Let freedom ring! 🇺🇸🇮🇷 As @shervin reminds us, the impact of the Iranian-American people is felt everywhere in the US. Soon, 92 million more souls will be set free for global impact. Inshallah!

@JoeDeCamara @SportsRadioWIP If you can’t identify one they won’t be able to either

The Super Bowl MVP voters better find a Seahawks defender to give the MVP award to if the Seahawks win. Walker in the running. But identify the most dominant defender.

OpenAI just hired hundreds of consultants. Most leaders are missing why. This isnt about a chatbot. Its about redesigning the customer funnel. The pilot phase is over. Winners fund AI roadmaps for 1:1 personalization, smarter media, and agent ready journeys. Whats stopping full transformation? AI | More here: ['buff.ly/O69x44e']

OpenClaw just changed the game and most brands are missing it. This is not another chatbot. It is a local, open source AI agent that acts for the user and never sends data to a platform. The next winners will not be the best at ads or SEO. They will expose clear, machine readable product data that agents can trust and act on. When consumer agents buy, your website is not the destination. Your data is. How is your brand preparing for agent driven commerce? GenerativeAI AgenticAI MarketingStrategy FutureOfCommerce | More here ['buff.ly/VIw0i11']

OpenClaw went from zero to viral in 48 hours. While execs debated AI strategy, consumers built it. An open source project let users build cheap AI agents that run their own computers. The 1 percent didnt wait. The AI future is being built on GitHub. Are your customers ahead of you? GenerativeAI AIAgents Innovation | More here: ['buff.ly/hC3ZkCc']

OpenAI hiring hundreds of consultants says it all. AI value is no longer in the model. It is in implementation. Workflows, data, change management, trust. What is your biggest AI roadblock? AI Enterprise GenerativeAI Leadership Innovation | More here: ['buff.ly/s5uUymA']

@tomfgoodwin The pace of innovation and its societal has not stayed consistent throughout history looking in the rear view mirror here to predict the future is a fools errand

LOL How long did it take for the internet to change work? 20-30 years ?

While brands debate building chatbots, Olympic athletes are using DeepMind as real time performance co pilots. This is the 1 percent of AI. Not content tools. Decision support that changes outcomes by milliseconds. Your customers are already forming expectations elsewhere. The gap is widening. What would change in your business if AI worked in real time, not static tools? AI GenerativeAI CustomerExperience Innovation FutureOfBusiness | More here: ['buff.ly/zRWXvP1']

I watched people line up for free groceries from prediction markets. Not charity. Onboarding. Inflation plus gamified speculation plus desperation. Loyalty programs now compete with instant, tangible value. Question is where smart design ends and predatory gamification begins. Marketing ConsumerBehavior Loyalty | More here ['buff.ly/24J3fEM']

Stripe is running into stablecoin fraud and compliance issues. That should be a warning. Chasing frictionless checkout without understanding risk is how brands get burned. The leaders who win sit with product and risk teams before new payment rails launch. Is your marketing team in the room? Payments DigitalCommerce RiskManagement Leadership MarketingStrategy | More here: ['buff.ly/hJERiS2']

Apple just gave every teenager a studio that once cost agencies $50k. Final Cut, Logic, Pixelmator plus AI for a few lattes a month. This is full production democratization. The edge now is activating creators, not controlling the narrative. CreatorEconomy GenAlpha Marketing AI | More here ['buff.ly/dU1pk9M']

OpenAI hiring hundreds of consultants is not about scaling support. It is about becoming Accenture. AI adoption fails not on tech, but on org redesign. Workflows, roles, incentives. That is strategy, not software. OpenAI wants a seat at that table. What happens to traditional consulting firms? AI BusinessTransformation FutureOfWork Leadership OpenAI | More here: ['buff.ly/koC3Eyc']

OpenAI just signaled a shift from tool provider to transformation partner, embedding consultants to redesign how companies use GPT. If marketing leaders lack an AI roadmap, someone else will define their data, personalization, and strategy. Do you have one? AI Marketing Leadership GenerativeAI | More here ['buff.ly/xRY4D0n']

Silicon Valley faith leaders are counseling people on AI anxiety. That says everything. Gen Z and Gen Alpha are not asking if AI saves time. They are asking what it means for identity, trust, and humanity. Brands are being judged on how and why they use AI. Ethics is positioning. GenerationAI AIEthics BrandStrategy GenZ | More here: ['buff.ly/xhPg7Ie']

Microsoft just briefed sales teams on how to compete with OpenAI, a company they own 49%. Models matter less than infrastructure. OpenAI has the brains. Microsoft is building the orchestration layer across Office, Teams, and third party tools. In the agent war, the platform wins. AI Microsoft OpenAI | More here: ['buff.ly/yrQWGGT']