Maximilian Martin

@riyadosofian Check out my latest post why Enhanced is about more than just WRs. Also Beatriz Piron broke a WR at the event ;)

$ENHA stock will probably tank because of this failed attempt...

$ENHA BREAKERS 1 in the books. My recap below.

An absolutely incredible first Enhanced Breakers has just concluded in Los Angeles. I could not be prouder of both athletes. Beatrice broke the world record and showed the world what the power of enhancements can truly make possible. At the Enhanced Games at the end of May, she was forced to withdraw from competition after suffering an injury. Just six weeks later, she returned and broke a world record. That is beyond astonishing. I genuinely could not have imagined a comeback like this being possible without enhancements. We are unbelievably proud of her. Thor was also absolutely incredible today. The world record was not there this time, but that takes nothing away from what he achieved. Thor was not competing against anyone else. He was competing against his younger, enhanced self. When we signed Thor, we committed to giving him two attempts at the world record. We are proud that we followed through on that commitment. We do not give up on our athletes. We support them, stand behind them and give them every opportunity to become the best version of themselves. To see Thor return just six weeks after the Games and perform significantly better than he did in Las Vegas is an achievement we are incredibly proud of. At 37 years old, as a father of two, what he showed us today was extraordinary. In our interview after the lift, Thor told me that he has never felt better. To feel this strong, healthy and ambitious at this stage of his life is remarkable. He is proud of everything he has achieved, but he also knows that there is still more to come. But today was not only about Thor or Beatrice. It was about showing what enhancements can make possible for everyone. We should not get caught up only in world records. World records are extraordinary, but being enhanced is about something much bigger: becoming the absolute best version of yourself, wherever you are in life and whatever that looks like for you. It is about showing that the right enhancements, under the right medical supervision, can help anyone become the best version of themselves at the point they are in right now. Today, we saw two athletes do exactly that. Beatrice became a world-record holder. Thor became a significantly stronger version of the athlete he was just six weeks ago. Two different outcomes. Two athletes being the absolute best versions of themselves. That is what being enhanced is all about.

Another sign that Peptide Summer is getting hotter by the day ☀️ The FDA has just announced the appointment of eight new panelists to the committee that will advise the agency on whether compounding pharmacies should be allowed to manufacture certain peptides. Notably, a majority of the new members have backgrounds in businesses that prescribe or work with peptide therapies, suggesting a panel that may be more receptive to expanding access. Potentially very positive news for $HIMS and $ENHA statnews.com/2026/06/29/new…

Masterclass on the future of human performance with @max_enhanced from @enhanced_games available on @rumblevideo & all other platforms. Watch full interview here: youtu.be/SuJmwIkfEpA?si…

De-scheduling testosterone would be a huge win for men's health. The same is true for peptides. On July 23–24, the FDA's Pharmacy Compounding Advisory Committee (PCAC) is expected to consider whether certain peptides should be added to the 503A Bulks List. If approved, licensed compounding pharmacies would be permitted to legally compound and dispense these peptides to patients. Those two important regulatory inflection points have the potential to dramatically expand access to performance and longevity medicine - and could be a major catalyst for companies like $HIMS and $ENHA And while we're at it, perhaps we've been regulating the wrong substances all along. Maybe SSRIs and alcohol should be scheduled and restricted, not testosterone and peptides.

The recent $50 million PIPE financing of $ENHA should, in my view, be the last capital raise the Company needs to fund its operational growth. Based on current plans, it provides a runway well into expected operational profitability in 2027. Participating was an easy decision for me. I invested another $20 million – after I had backed all previous rounds - because I couldn't be more excited about the future of the business and the long-term upside for shareholders. Importantly, I am not alone in that conviction. My co-founder and CEO, @max_enhanced, invested $5 million of his own capital, alongside another $25 million from a group of highly respected investors. Why am I so excited? Because Enhanced is building something pretty unique: a global sports property and an integrated consumer telehealth platform, built so that each reinforces the other, and with the aim to become the world’s leading Performance Medicine company. The @enhanced_games create global attention. Elite athlete performance provides proof of concept. The medical platform creates trust. The brand creates aspiration. And Live Enhanced converts that attention, trust, and aspiration into recurring consumer demand. The inaugural Enhanced Games have already demonstrated the power of this strategy: The Games generated more than $32 million in sponsorship contract value, with more than seven months remaining in the year to generate additional sponsorship revenue. Even more importantly, the Games reached more than one billion people globally. To put that into perspective: most emerging sports properties would need to spend hundreds of millions, if not billions, of dollars on marketing to generate that level of awareness. Enhanced achieved it organically through a compelling story and a powerful mission. The momentum is continuing. Existing sponsors have already expressed interest in renewing for 2027, while inbound demand from new sponsors continues to accelerate. As a result, the Company currently expects the sports business to reach profitability in 2027. But the sports business is only part of the story. The real long-term opportunity may be Live Enhanced. Built around the same mission as the Games - helping people move from baseline to best through personalized, medically supervised performance enhancement - the platform is already showing encouraging signs of strong conversion of viewers and fans of the Games into clients of the telehealth business. Early customers are entering the platform with significantly higher order values than traditional telehealth industry benchmarks, suggesting that the brand is creating a unique relationship with consumers. And perhaps most importantly: Live Enhanced does not need to spend enormous amounts on marketing and customer acquisition. The Games generate global awareness and consumer interest organically and practically for free. And then there are peptides. Peptides could become one of the largest opportunities within the entire platform over the coming years. The upcoming FDA Pharmacy Compounding Advisory Committee meeting on July 23–24 may represent an important regulatory inflection point for the industry and could create meaningful tailwinds for businesses operating in this category. When I look at Enhanced today, I see a company with substantial capital, a differentiated business model, a globally recognized brand, rapidly growing consumer demand, and multiple paths to value creation. That combination is rare. I hope this helps explain why I am so excited about the future of Enhanced - and why I have continued to invest alongside all of you. The future is Enhanced.

Breaking Personal Bests has always been a core objective of the Enhanced Games. And we are extremely proud to have delivered 21 PBs amongst the 42 competing athletes last Sunday. Enhancements are relevant for everyone.

There's been a lot of chatter about the @enhanced_games following the event last weekend. I had the opportunity to sit down with @max_enhanced himself just prior to the games and here are a few takes that may surprise you. Media Perception vs. Reality The event was labelled the "steroid olympics" in mainstream media, evoking images of needles in dark alleyways and bad incentives. The reality was much different. It's clear that Max and team care deeply about the athletes, which shows in their medical oversight, personalized protocols and (surprise!) their willingness to pay them. Becoming Enhanced was opt-in and some athletes won despite forgoing the drugs at their disposal (more on this later). Ethics & Fairness First, a few choice quotes from anti-doping agencies and the IOC themselves: "If you want to destroy any concept of fair play and fair competition in sport, this would be a good way to do it." "a dangerous clown show that puts profit over principle at the expense of kids across the world thinking they need to dope to chase their dreams." "a Roman circus… sacrificing the lives of people purely for entertainment." On fair play. The playing field was level, it's simply a different field. The most revealing stat, in fact, was that 40% of Olympians admit to doping, they just don't get caught. Worse, they using masking agents to cover the drugs to avoid punitive testing applied prior to the games. Enhanced applies both a uniform ethical standard and incentive structure to optimize for athlete performance, health and compensation. On Winners & Losers Post-game commentary was focused on the fact that not enough world records were broken or non-Enhanced athletes won the day e.g. what does this experiment prove? Sure, this is true. But the commentariat is missing the forest through the trees. I think the biggest win was in the "personal best" category. The fact you can take someone out of retirement and have them beat their 20-year old self. This is a medical marvel and in some ways more impressive than a world record. Additionally, it's pretty clear that if you take an average Joe and enhance him, he's not going to beat Usain Bolt. This was a first time event, that attracted some impressive but not necessarily top .01% athletes. That will change over time. Medical oversight and enhancements will become normalized, or rather, come out of the shadows. We enhance ourselves in nearly every other category (botox, fillers, GLP-1s, adderal etc.). Sport feels like a logical place that's already on the bleeding edge of science and human health. The Games are just a Front End The Enhanced Games was an introduction to the world. But the company is building a much larger strategy. Telemedicine + Biopharma. Discover new enhancements, get FDA approval, work with top-tier human athletes to fine tune protocols, deliver to masses. As @C_Angermayer said, the TAM of vanity is nearly 100%. Hate it or love it, human enhancement is here to stay.

Your heart wasn’t built to quit at 84. @enhanced_games CEO @max_enhanced on why aging is a problem we haven’t solved yet — not a destiny we’re stuck with.

I sat down with @C_Angermayer to discuss the Enhanced Games. He reveals the event's financial performance and what he wants to change in the next Games, along with explaining the long-term vision and what he thinks the critics are getting wrong. Full episode: youtu.be/8AGSjEKz_IA?si…

Recap of the our recent Press Attention (not Socials): - 4,000 earned media articles with 16.7 billion UVM in 2026 alone - 9.8 billion of that over 4 days around the Games - Read more in today’s press release The commercial beauty of what we've built with the @enhanced_games: We created a global stage - not just for elite sport, but to show the world what's possible when Living Enhanced. A World Record. 21 Personal Bests. Athletes in their 30s outperforming their younger selves. A 35-year-old woman performing better than in her 20s, when she was a two-time world champion. That's not just exciting to watch. That's authentic and genuine proof that the products work. We utilize the games to showcase to the world what peak human performance actually looks like, then give consumers access to those exact same tools through our LiveEnhanced consumer platform. Awareness → access → results. Help people become the best versions of themselves. That's the business. That's the mission. And our content resonates. People are watching. The flywheel is just getting started. 🔗 investors.enhanced.com/enhanced-games… $ENHA

@Polymarket This is not news. Has been in every SEC filing we did thus far and also pretty common for a company in our stage

World record. 21 personal bests. Performing better than ever, healthier than ever, richer than ever - happier than ever. Plus we just offered $10 million to beat Usain Bolt's record. My full letter to shareholders is live. maximilianbmartin.substack.com/p/the-inaugura…