Max Perzon

Winners focus on winning. Losers focus on winners.

The best decision a coach or consultant can make is increasing the leverage of their business model. If you sell your time you'll always be capped. Instead productize your knowledge and make it scalable. It's the highest leverage move you can make. do it.

Most start a business to not work for a boss and selling their time, just to start a DFY service business, working for someone else selling their time.

If this hits: Ask yourself: “What would my business look like if it was course‑first instead of 1:1‑first?” That question changed everything for me. (I broke down the whole model in a free training, link in my bio.)

Now I help other 6‑figure 1:1 coaches, consultants & agency owners make the same move: From client‑prison → course‑first business. If you’re already at 6‑figures and still selling your time, that model is probably your bottleneck.

I made $1M, got the award… and was miserable. Here’s why I shut down a $50k/mo agency and went all‑in on courses:

End of thread 🧵 If you found this valuable: → Like ❤️ → Repost 🔁 → Follow me for more behind-the-scenes lessons on making money with online courses.

8. Bonus: Free 20h+ Course I’m giving away everything I’ve learned. You’ll learn how to: - Pick a niche - Build your course - Set up Skool - Monetize + scale - Drive traffic (organic + paid) 🎓 Launches end of November 2025. Join here → skool.com/kourse-free

🧵 I Paid @AlexHormozi, @GadzhiIman & @matt_gray_ $76,000 (Here’s What I Learned) 👇 Read this if you’ve ever wondered what’s actually inside $25K+ masterminds.