Max Sturtevant

My Email Marketing Mastery course / community just crossed 100 members 🚀 - Email marketing course - 250+ editable email templates - Weekly live Q&A calls - Exclusive daily insights - 24/7 community access to ask questions and share wins Join here: skool.com/email-marketer…

This order lottery sale prints every time, but is it legal? lol

If your primary subscription KPI is "Order 2 Retention", you're playing the game wrong. Many e-com brands go all out on the second order. Smart e-commerce brands realize this is just a vanity metric. Right now, brands artificially improve Order 2 retention by: 🚫 Turning off billing reminders (hoping the customer forgets). 🚫 Hiding the cancellation button 🚫 Selling massive bundles on 30 day renewals They get the second order, but very likely lose the customer in the process. They receive a box they weren't expecting, realize they have too much product, immediately cancel, and potentially go for a refund. You won the Order 2 battle, but lost the LTV war. Getting an Order 2 is often accidental. Staying to Order 3 is intentional. Here is how to optimize for it 1️⃣ Optimize your billing reminders Send the reminder 3 days before the charge. Instead of just saying "You're getting billed," offer frictionless options to delay the shipment by 1 or 2 weeks. If someone has a pantry full of unopened snacks, letting them delay saves the subscription; forcing the charge guarantees a cancellation. 2️⃣ Proper Post-Purchase Onboarding Your Day 1 to Day 14 email flow should build a habit. Show them exactly how to consume the product daily. Give them pairings, recipes, or daily routine tips to ensure they actually eat or use the product before the next box arrives. 3️⃣ Gifts & Incentives Give them a real reason to stay subscribed. Offer store credit for additional purchases or drop a free sample of a different product flavor into their box to try. 4️⃣ Frictionless Portal Management Make it painfully easy to swap products. If they are tired of their current flavor, the absolute easiest button to click in their portal should be "Swap," not "Cancel." Stop treating subscribers like short-term revenue targets. Educate them on the benefits of daily use, be completely transparent with billing, give them the option to delay, and make staying subscribed a clear no-brainer. If you build for Order 3, Order 10 will take care of itself. 📈

The most underrated lever for retention is your unboxing experience. Think of Apple… Opening an Apple product is enjoyable enough that just filming an unboxing video can pull millions of views… That's the bar you're aiming for. As you design your box, ask one question: would someone actually want to take a picture of this and post it to their story? You should also be loading up on educational inserts. Your inserts have a 100% open rate, so every piece of education from your email and SMS onboarding should also live in the box to properly educate and frame the customer for long term commitment. Here's what to include: 1) An onboarding pamphlet. Your entire email and SMS onboarding consolidated into print. What's inside, how to use it, and proper long-term expectations. 2) The free-gift roadmap. Clear visuals of the gifts coming in future orders if you run one. Make sure people know exactly what they'd be missing out on if they cancelled. 3) A social or share prompt. Invite them to post their box to their story and follow you. QR codes make this frictionless. 4) Links to deeper resources. A free PDF guide, recipes, a mini course, whatever extends the education past the box. Nobody is more locked in on your brand than the moment they open the box… So put something in there worth their attention.

This brand was doing about $22,000 in total revenue, with total revenue sitting at $340,000. Only 6-6.27% of that was coming from email (roughly $20,000 per month). They were down from the previous period. At that point, they were sending zero email campaigns. - No blasts were getting sent to the list. - List members weren’t being engaged. - Campaign revenue was zero… They also had an underperforming pop-up form, which led to stagnant list growth. People were coming to the website from ads and leaving immediately. They were losing leads that needed to be educated… But over the next 120 days, their email revenue increased by $200,000 per month. - Topline revenue increased ~63% - Email became 40% of total store revenue - Total revenue reached $554,000 Here’s what we changed: 1) THE POP-UP FORM It was converting at 3.4% then went to 6.8% on the first try. That doubled list growth and doubled welcome flow revenue to $26.8k.

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

Your clients should be glazing you behind your back.

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

The most uncomfortable part of running an agency is that what got you to where you are now won’t get you to where you want to go next. You have to continually UNLEARN lessons that were very difficult to learn in the first place. What got me to multi 7-figures was brute force and volume, but that’s not working to get us to 8 figures. We're still growing every month, but in smaller increments… I've been working 12 hours a day, doing exactly what got me to this point: volume. Now, what gets me to the next point is passing that principle along to other people, and for myself, focusing more on big swings. Focusing one service got us here, but growing now means expanding out and taking bigger swings. It's taken me months and months of slower growth to unlearn this and come to terms with it, and I'm still not at that breakthrough… But every level of this business has demanded I become someone new. This one's no different.

Is it worth it to include images in your SMS messages? It costs 3x more to send with images… so we tested the ROI 👇🏼

$2B Brand vs Unemployed 23 Year Old

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

A lot of people think you just post content and you see success… But then they just roll out basic ass scripted tweets or videos that have no true sauce, and nothing unique. They spend no time on it. One funny thing I’ve found in my content journey… On average the more time, thought, and strategy I put into a video… the better it does! Sometimes I'll dump hours into a video and it flops. Sometimes I put in zero effort and it crushes. But on average it's pretty linear. The more thought I put into it, the better it performs. Why do people act like this doesn't apply to them? They block one hour of filming a week, pump out a shit ton of videos their shitty agency scripted, and then complain about their results. Content HAS to be an actual priority. If you're not reviewing, iterating, and studying what's working for other people, you're just wasting your time.

“If you only wait for inspiration, it won’t ever come. You have to work and be there and show up. If you’re not in the practice of allowing the thing to happen, it won’t happen.” - Rick Rubin 👉 Breakthroughs don’t just happen. You must go in the trenches for them to come.

Ran a private session with 10 ecom founders scaling anywhere from $0 to $10M a year. Broke down the exact system the biggest CPG brands use to hit 9 figures: - Offer stacking and perceived value - Pop-up and list growth setup - Abandonment tweaks that rip - Campaign strategy without leaning on discounts Watch this if you are striving to get to 8-figures.

I’ve audited 1,000+ 7-9 figure ecom brands. Here’s the 3 step process I use to diagnose their email marketing performanceL 1. List Growth (Subscribes Compared To Unsubscribes) First thing I look at is the list growth. You can’t make sales with email if you don’t have a large and growing list. We want to have at least 3x higher new subscribers coming in on a monthly basis compared to unsubscribes. If a brand isn’t getting that, I know I can help them generate more revenue. Most brands I look at have popups that were set up once and forgotten. Some of them are genuinely painful to look at. But that actually gets me excited because it means there's an easy win sitting right there. 2. Flow Foundations. Go look at your welcome series, abandoned cart, post-purchase, browse abandonment. Almost every brand has these "set up" to some degree. But here's what I usually find: they were built two years ago and nobody's touched them since. Just set and forgotten. Or there are 2-3 flows completely missing at the most critical points in the customer journey where people are at peak buying intent. Every core flow should have at least 3 emails minimum. Look at the content, the timing, the offers. Most brands are leaving 10-20% of their email revenue on the table from flows alone just because nobody's maintained them. I make sure that all core flows are built, have at least 3 emails, utilize text based emails, have strong offers, and urgency baked into them. If they don’t include these, I know I can help. 3. Campaign Frequency And Strategy This is where I already know what most brands are getting wrong before I even open their account. 9 times out of 10, sending more emails makes more money. If you're doing $1M-10M/month, you should be sending 5-7 campaigns per week minimum. If you’re doing $250K-$1M/month, At least 3-4x per week. And no brand should be sending less than 2x per week. But here's the key: you need the list growth to support the volume. If you're aggressive on acquisition (4-5:1 subscribe to unsubscribe ratio), you have the room to send more without burning your list. Segmentation matters too. You want to send to as wide of your engaged list as possible while maintaining 40-50%+ open rates. Most brands either blast their whole list and wreck deliverability, or send to a tiny hyper-targeted segment and leave money on the table. The sweet spot is in between. When all three of these are dialed in, we consistently see email driving 35-45% of total revenue. List growth feeds the list. Flows catch revenue at every stage. Campaigns drive consistent money. That's the system. Run this audit on your own account and you'll know exactly where you're bleeding revenue. And if you want us to do it for you, that's literally what I do for every brand in our discovery process.

@conortrains Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

Get an ecom autist Irishman on your TV during a work session. Guaranteed productivity boost. @conortrains ripping as always

This brand came to us looking for elevated design. Here’s a before and after look:

Why it is incredibly important to push as many first time purchasers into subscription. Watch the full 93 minute DTC subscription masterclass on YouTube look up “Max Sturtevant” to watch