Max Sturtevant

My Email Marketing Mastery course / community just crossed 100 members 🚀 - Email marketing course - 250+ editable email templates - Weekly live Q&A calls - Exclusive daily insights - 24/7 community access to ask questions and share wins Join here: skool.com/email-marketer…

If you think quiz pop-ups are overplayed… you are wrong (as long as you use @AliaPopups) Had a client request us to remove it since we started collecting SMS and they though it was too many steps. Any time a client suggests something change… always ask if you can AB test it first. So we AB tested it. And yup. 20% higher conversions for including a quiz/question step before asking for someone’s email. 23% total submit rate is wild for a brand at this traffic. Shoutout Alia, we couldn’t break past 12% opt-ins on Klaviyo.

The product drop email marketing playbook 👇 1. Tease the drop in your regular campaign emails 2-3 weeks out from the release. Plant seeds in every campaign you send. A banner at the top, a P.S. at the bottom, something small but just enough to build curiosity. Start pushing people from socials to your email and SMS list for early access. 2. Send a dedicated deliverability booster email one week out. Tell people to reply to your email and move your email to the primary inbox. (Example attached) 3. Send SMS early access day before or same day, just before email. Make it clear this is exclusive early access for text subscribers only. That exclusivity is why people stay on your SMS list + make it feel special and will boost sales. Then the full drop email hits everyone else. Steal this for your next drop.

Best Subject Lines / Preview Texts For Ecom

6 email principles most ecom brands ignore that Alex Hormozi pushes👇🏼

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

Our designer actually drew these assets on her iPad then uploaded them to Figma for this design. Dedication 🙌

Be a leader

@dholmes94 @joshykobyashi 67

@joshykobyashi @maxwellcopy

Who's the young cat who runs the retention agency that's crushing right now? I remember meeting him a commerce roundtable but forgot to follow him.

Mix a little bit of humor into your emails.

Me watching you sleep on this article

Good morning let’s get this bread

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

If your welcome flow ends with a 10% off code and a "thanks for subscribing," you're leaving the most valuable subscriber you can get on the table. Here are 7 things we built into Kaged’s welcome flow 👇🏼

I am extremely generous with refunds… honestly probably too much. We had a brand recently paying us near $10k a month over other agencies quoting them 3-4K. They chose us because they wanted premium. Emails were ripping...strategy was working... but the voice wasn't right and it didn't sound like her brand. She got on a call and told me. Wasn't mad just wasn't proud of what she was putting in front of her audience. I never jump on client calls these days, but I jumped on this one.Heard her out and looked into it. Turns out she was right...we dropped the ball on some of the voice work and our team didn't catch it. That's on us. So I refunded her the full month. Literally didn't ask for it mind you, but I just did it. Lost over 10K from it as well as a ton of lost time from the team. Don't care. I moved my Head of Copy onto the project and personally joined the calls until everything got locked back the tf in. People remember how you handle the moments when shit goes wrong way more than they remember when things are going well. It's just doing business...You got to do people right. I'm way too generous with refunds honestly. But I've never once regretted giving one…

My goat thanks for having me. Josh is a very impressive individual and if you guys aren’t following along with what he is doing you 100% should be

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

The Art of The "Banger Angle" The key to writing copy that converts. A banger angle takes the same information and frames it in a way that hits emotionally, creates tension, or makes the customer see something they hadn't considered. Find your bangerz.

New banger video out now. Reacting to harmful ecom advice. Look up “Max Sturtevant” on YouTube to watch ‼️