Max Sturtevant

Email Marketerz Community is now live 🚀 - Email marketing course - 250+ editable templates - Weekly live Q&A calls with me - Exclusive daily posts - Community access with top ecom marketers First 100 to join get an exclusive bonus. Join Now: skool.com/email-marketer…

We made a The Office intro for Well Copy lmfaoooo

@OisinO See u there big dawg

Going to Shop Talk next week if anyone is around and wants to hang hit me up

People always ask me about how to get unengaged people to buy again. Truth is, it can be quite difficult. If you look at the data below from Omnisend the “Lapsed Purchase” flow is the lowest engaging email flow. If people don’t return on their own or they don’t return from the 3-4 email campaigns per week going to your list, it’s hard to automate something to get them to buy. I have never seen success with a “We miss you” sort of email. People have received sales in campaigns and big announcements that they didn’t buy from… why would they buy from a clearly automated “we miss you email?” Instead I like to really test offers in the winback flow… Store credit, free gifts, bundling, dedicated cross-sells, etc Test test test. There’s no higher leverage thing you can do that. Test your offer and find one that works specifically to lapsed customers. Of course also include messaging that reminds them why they bought in the first place, reintroduce the product, share testimonials from people who love the product, etc Set this up in Omnisend as your email platform and get 30% OFF your first 3 months using my link: omnisend.com/max

The worst thing you can do when results are down is go quiet. Most agencies disappear when the numbers aren't great. They avoid the client. Send vague updates. Hope things turn around before anyone notices. That's how you lose accounts. When results are below expectations, that's when your presence matters more than ever. Be the first to name the problem before it gets bigger. Most people think addressing problems makes them look weak. But they're wrong. Waiting until it becomes big enough for everyone to see looks 1000x worse. Come with context, what happened and why. Come with a plan. What you're doing about it and when you'll know if it's working. And don't try to manage a hard conversation through Slack. Get on a call. Clients can always tell when things aren't working. They don't need you to pretend otherwise. What they need is to feel like you care as much as they do. Agencies that keep clients long-term aren't the ones that never have a bad month. They're the ones that show up and communicate through it when they do.

Everybody talks about brands undersegmenting their list. The bigger problem in my eyes is OVERsegmenting. I see a lot of brands trying to segment their list by favorite product, purchase history, average order value, and a dozen other variables. Here's the thing… Unless you're an eight-or nine-figure brand with hundreds of thousands of people on your email list, you're just creating smaller segments that are more work than they're worth. Here's how we segment lists for our clients: 80% of sends → Core engaged list This is your bread and butter. People who have opened an email or been active on site in the last 90-120 days. Send your campaigns to this list and layer on product interest segments when it makes sense. As you scale and start to send campaigns more frequently, this list will grow. You just need to monitor your engagement rate and deliverability to ensure your list is actually engaging. 10% of sends → Full list blasts Once in a while, send to your entire list in hopes of re-engaging people who've gone quiet. Don't do this often or you'll hurt deliverability, but it's worth doing occasionally for big announcements or sales. 10% of sends → Hyper-targeted segments These can be: - VIPs - Churned subscribers - High AOV customers These segments have their place, but they're the cherry on top, not the foundation. I see brands overcomplicate what should be simple. They spend all their time building complex segments while lowering their overall email engagement at the same time. Keep a core engaged list receiving your emails consistently. It will make you the most money.

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

Every month, I pull the top-performing email designs and AB test results from my team's work across 100+ active client brands. I package them up and give them out exclusively for my paid community. This month's pack includes: - 15 fully editable email design templates - a mix of styles and formats you can swipe directly into your own projects - 15 Insightful A/B test results - the tests we found most impactful this month, with quick breakdowns and visuals so you can apply the insight without running the test yourself These drop mid-month, every month... then are deleted forever. Communtiy has a full course, 250+ other templates, weekly calls with me, and 24/7 Q&A. Link to join below 👇

This email hits like that first cold sip on the hottest day of the year.

Next thing the client is seeing after another revision

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Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

This is how we tripled this brand's welcome flow with one tweak: They came to us with a welcome flow that was only converting at 3.3%. Everything else was already in place: - Flows are fully built out - Campaigns are going out weekly - A/B tests are running consistently But they just couldn't figure out why the numbers weren't moving. They had already tried fixing the copy, the design, and the send times. None of it made a difference. When we looked at it, the real problem was their welcome offer. It just wasn’t enticing enough to get people to buy. Now we kept every email exactly the same: Same copy, same design, same flow. The only thing we replaced was the welcome offer. Conversions went from 3.3% to 10.6%. This is something we see all the time. Most brands that are stuck don't have an email problem. They have an offer problem. The welcome offer is the first thing a new subscriber sees. If it doesn't make them want to buy, nothing else after it will make up for it. Before you rebuild your flows or rewrite your copy, audit your welcome offer first. That is where most of the revenue is hiding.

Join my email marketing community 👇 Email course, 250+ email templates, weekly live calls with me, and a community of the smartest ecom marketers. Join here: skool.com/email-marketerz

When starting out, I was copying everybody. Copying their email strategies, outreach scripts, content strategies, etc. And it worked. Got me to 20 clients on retainer. But there's a ceiling to using other people’s systems… At some point I wanted to try Instagram organic. It seemed obvious that it SHOULD be a good channel where ecom owners live. And the consensus from everyone I talked to was "it doesn't work for agencies." There was no playbook to follow... So for the first time, I was completely on my own. But I committed to it anyway. It didn't work for a while. I was posting, getting no traction. Then it started working. When it clicked, my mindset shifted. I realized I could figure shit out myself. That sounds obvious. But when starting out you’re just finding your way and doing what your told because you don’t know any better. But as you get experience, you start to be able to recognize your own patterns and make your own hypotheses. Instagram organic became our biggest competitive advantage. We became the fastest growing organic agency in the email marketing space on a channel people said wouldn't work. The lesson was never really about Instagram. This was thew first thing that broke my limiting belief that I had to do proven shit that other people were already doing. Now, I trust my gut and take shots on things I believe will work.

@bvm_mike Go to bed bro

Refuse to take this down despite realizing it's the wrong year. The odds of that happening are simply too fun

Avoiding "burnout" is impossible. Tolerating burnout is a very important skill. Something you need to push through... if you stick with it long enough you will come out the other side.

Retro art style > Any other email design

@vincent_alonzi Sick

@maxwellcopy They are rocking a crazy 1292 live ads for 531k visitors in less than 6months lmao. Combined with their retention skills, money should be floading like crazy

Problems with subscription brand churn: 1. Customers don't use the product enough, so they churn 2. Customers expect results too fast IM8 includes this graphic in their cart slider, pushing people to commit to the product for 12 weeks. Retention starts at acquisition.

@ecom_dan 4-6 seconds

@maxwellcopy What is the time setting of the popup? Exit intent (or 40-50 sec + based on analytics) or sub 15 seconds pop?

Your pop-up submit rate matters way more than you think. Every percentage point you add is hundreds of extra subscribers flowing into your flows and campaigns every single month. We had a client running a standard Klaviyo pop-up at a 3.47% submit rate. 
So we switched them to Alia. Using the same offer just with a new popup, we took them to 12.3% email submit rate! More than a 3x increase on email capture. And now we're collecting phone numbers at a rate we weren't even close to before. Look at what happened to their list growth after the switch… Went from adding a couple thousand subscribers per month to 10K+ per month. Same traffic, same ad spend, just a better pop-up. You can have the best flows, the best campaigns, the best copy in the world, but if your pop-up is only converting at 3%, you're feeding all of that with a fraction of the list you could have. Fix the top of the funnel and everything downstream gets better. Use @aliapopups