Maya Kyker

Most founders have an amazing product. But zero marketing strategy. I grew to $5k MRR with: • Reddit comments • Quora answers • X engagement • Community building Stop obsessing over features. Start obsessing over distribution.

people applying for jobs... if you're going to use chatgpt... please read what you're pasting in

@denicmarko new.website

Non-obvious product vs. marketing tip #18 The smaller the TAM, the more product matters. In niche markets, there’s no “spray-and-pray” marketing. You win by being the obvious best tool.

Non-obvious product vs. marketing tip #20 Reality: it’s never 100-0 between product and marketing. It’s timing. Marketing gets you into the room. Product decides if you stay.

Non-obvious product vs. marketing tip #19 The larger the TAM, the more marketing matters. Competing for broad attention = distribution, not feature wars.

Non-obvious product vs. marketing tip #17 Marketing matters most when CAC is your bottleneck. If channels saturate quickly, copy, brand, and funnel math become your leverage.

Non-obvious product vs. marketing tip #16 Product matters most when NPS is your channel. If referrals fuel growth, weak marketing doesn’t hurt you—but weak product kills you.

Non-obvious product vs. marketing tip #15 In a hype cycle (AI, crypto, etc.), marketing > product. You’re selling imagination more than delivery. By the time the dust settles, product matters again.

Non-obvious product vs. marketing tip #14 In a downturn, product > marketing. Budgets shrink, noise rises, and only real efficiency wins renewals

Non-obvious product vs. marketing tip #13 If your target is non-technical SMBs, marketing matters more. They can’t “kick the tires.” They buy the story and trust signals.

Non-obvious product vs. marketing tip #12 If you’re API-first, marketing matters less. Developers spread good APIs by word-of-mouth. Docs and Developer Experience = your marketing.

Non-obvious product vs. marketing tip #11 If you have strong network effects, product is destiny. Users market it for you.

@niranado1972 100%. I'm a huge fan of people who build their brands first and then launch products.

Non-obvious product vs. marketing tip #10 When entering a commoditized market, marketing is the wedge. Differentiation is often story before it’s substance.

Non-obvious product vs. marketing tip #9 If you’re solving a vitamin problem (nice-to-have), marketing must create urgency. If it’s a painkiller problem (must-have), product can carry you without hype.

Non-obvious product vs. marketing tip #8 The higher the price, the more product matters. No CMO deck can cover a $100k miss on ROI. Ultimately, the people in charge will ask: “Does it work?”

Non-obvious product vs. marketing tip #7 The cheaper the product, the more marketing matters. At $9/mo, nobody expects miracles—what sells is brand, vibe, distribution.

Non-obvious product vs. marketing tip #6 The worse the switching costs, the more marketing matters upfront. Users won’t risk churn pain unless your promise is huge.