Michael Bassik

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Michael Bassik

Michael Bassik

@mbassik

Rubber duck collector, obsessed with sprinkles.

New York, NY Katılım Mayıs 2007
1.9K Takip Edilen2.3K Takipçiler
Michael Bassik
Michael Bassik@mbassik·
@SlingerOfTruth @NBCSports @NBCSportsSoccer “Versant Media Group (VSNT) is a new, independent media company spun off from Comcast (NBCUniversal), launching January 5, 2026, holding traditional cable networks like USA Network, CNBC, E!, Syfy, MS NOW (MSNBC), Golf Channel, and digital assets like Fandango.”
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jonathanmarcus
jonathanmarcus@jonathanmarcus·
How is it legal for politicians and political candidates to text spam?
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Michael Bassik
Michael Bassik@mbassik·
Flying today is fraught with emotion. Uncomfortable mix of sadness and resilience. Powerful experience observing moment of silence at 10k feet with crew and passengers tinged with anxious feelings as FAA prevented flights from landing into DCA until 9:45am. #neverforget
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Michael Bassik retweetledi
Optimal
Optimal@winwithoptimal·
ICYMI, today in @adage: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."
Ad Age@adage

Mazda North America, which has been closely aligned with WPP for years, has begun looking outside of the holding company for more agency assignments as it takes on a new marketing approach. ow.ly/jCim50Pu5EG

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Michael Bassik retweetledi
Optimal
Optimal@winwithoptimal·
When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: winwithoptimal.com/case-studies/o…
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Michael Bassik retweetledi
DSPolitical
DSPolitical@DSPolitical·
“Once again, Big Tech is pulling the rug out from under American voters. Whether Microsoft and Xandr like it or not, political advertising is critical to communication in a functioning democracy.” – Mark Jablonowski dspolitical.com/press-releases…
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Lou Paskalis 🇺🇦🇺🇸🇮🇱
Great insights from veterans of digital political campaigns on “Lessons for Brands” panel moderated by Marty Swant. “A big mistakes in political campaigns is over-targeting core and eliminating those outside that dataset, at the expense of reach.” @MarkJablonowski @DSPolitical
Lou Paskalis 🇺🇦🇺🇸🇮🇱 tweet media
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DSPolitical
DSPolitical@DSPolitical·
#Hiring alert! We have 3 open positions in our Business Development department. If you or someone you know is interested in politics, digital ads, or best-in-class targeting, you can check out these positions and more here ⤵️ dspolitical.com/careers/
DSPolitical tweet media
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DSPolitical
DSPolitical@DSPolitical·
During today's webinar, @mbassik, president of Optimad Holdings, had this to say on content consumption in 2022, "We should strive to understand how targeted audiences are consuming content across ALL devices, platforms, and formats– and how these viewing habits interact."
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brian braiker
brian braiker@slarkpope·
Think we missed someone? There's always next year!
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Michael Bassik retweetledi
Mark Jablonowski
Mark Jablonowski@MarkJablonowski·
🚨 HUGE new feature alert! 🚨 Deploy by @DSPolitical now has an advanced audience builder that gives you the full power of the @Catalist_US voterfile, fully onboarded and ready for immediate digital activation across CTV, video, native, and display inventory!
DSPolitical@DSPolitical

Deploy by DSPolitical's Audience Builder gives campaigns the power to build hyper-targeted audiences and find the exact voters they need to win elections! Choose from multiple data points like partisanship, digital consumption, turnout and more: bit.ly/3eCrok7

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brian braiker
brian braiker@slarkpope·
🚨 New podcast episode alert 🚨 🍦 This one is about ice cream! 🍦
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