McCall Hardison

Hey Twitter, I had a baby. Say hello to Charlie 💙

@AstroVicGlover @NASA @csa_asc You did!

Home, again! Mission complete. I hope we glorified God, humanity, our families and our terrific teams a @NASA and @csa_asc. Time to share the good news!

@martyswant @nytimes @dealbook @Cannes_Lions So awesome, Marty! Congrats!

I'm absolutely thrilled to share my first story for @nytimes! For today's @dealbook, I previewed @Cannes_Lions and the existential debate the ad industry is having: how to embrace generative AI without being displaced by it. #CannesLions2025

If Bill Belichick was a woman, this chatter would have a lot more to do with whether he might need to be in a conservatorship. 🙊

@bobgoochman @TheBigPic @SeanFennessey

MacGuffins is nyc’s hottest new club

@herrmanndigital Absolutely agree.

My name is David and I'm too in the weeds of media buying across the spectrum of paid social tools. I should be a CMO somewhere based on the years of experience I have. However.. that's boring. I like pushing the buttons. Most SaaS tools I've come across are not needed. I do use a few, but I don't share publicly often about these cause these tools work for me, but you should vet them to make sure they work for you too. I listen to books over podcasts, rarely ever marketing, but mostly about WW2 or baseball. If marketing it's usually just re-read Oglivy. I don't think most conferences are vital to growth, but the people you meet at them are invaluable and worth the pain staking time getting there. There are too many creative agencies in this space selling the same things, creating the same ideas. Few are breaking new ground and if they are, they are expensive and hard to get. Most DTC brands would do wonders moving some spend to reach and frequency with the right creative content that sells THEIR story to people not ready to buy. Most people you reach with your ads are not ready to buy, yet you painstakingly spend too much time worried about trying to get them to buy. Building an online community for your brand is key. This isn't easy, most won't do it. That's fine, just know that you'll always be circling the wagons on a rollercoaster of CPAs. We lost the plot of marketing when we got too much data. Now we're drowning in spreadsheets trying to find a needle in the hay stack when the true success is creating really cool marketing for really cool products and merging the two in perfect harmony waiting for some magic to happen. Rarely does that magic happen. But the joy is in the case. Spreadsheets and data are great. Just be aware, we're not always making the right decisions because people don't often fit into neat little boxes we try to put them in. Ok, enough for today.

@ctowersajc cc @KnoxMcCoy

Hilarious scene here at at Sanford Stadium as a fake team shooting a movie scene runs on the field to the boos of the crowd for three different takes. Actor Glen Powell was leading the run out of the tunnel. There was no warning, leading to quite a bit of confusion at first. 😂

@jamiebgolden Hahaha I will 😂

Me: If I said “Ballerina Farm” would that mean anything to you? Austin: Yeah. I’d think it’s a place in Russia that spits out ballerinas. ☠️☠️☠️ He’s not offline, but we’re certainly on different internets 😂🙌

@BT_Harman It’s so bleak, BT!!!

@mccall__h Just always assume radicalized at this point

What a time to be alive: you don’t know if someone’s been hacked or radicalized.

Honestly, the controversy swirling around USA gymnastics is sort of the thesis statement of The Bear season 3.

"I’ve seen games," columnist @JohnArchibald writes, reflecting on the @MLB at @RickwoodField game in Birmingham. "I have seen things that touched me in this town. But not quite like this." Archibald: Birmingham has never been better than this — al.com/news/2024/06/a…

@jamiebgolden ☠️

@emilykmay Also, Chris Van Dussen — Randy Riley’s Big Hit is a favorite

@emilykmay Jon Klassen!!!

i need everyone to tell me books that you read your three year olds at bedtime that don't make you want to launch yourself into the sun

@JonAcuff Tell everyone to stop at @littleprofbham for a beach read and coffee!

The annual migration from Nashville to 30A for spring break has begun. For 7 glorious days the silk road of Lululemon stretches southward. If you listen closely, you can hear the jangle of Stanley Cups and rustle of Live, Laugh, Love t-shirts as road trippers descend on Florida.

@daleyervin @jrobinbhm 👀

I am actively investing in companies looking to change this. IRL, social, community, consumer -- for ALL ages.

@jamiebgolden Surviving an apocalypse sounds overrated tbh

@jamiebgolden Oh, I’m hoping you will read the new Dolly Alderton out in Jan! Not sure if you’ll vibe with the first half or so, but very much giving Past Lives.

@lauratremaine Can’t wait!!

Tomorrow's podcast episode is the 6th annual BEST BOOKS OF THE YEAR! 🎉 Always one of the best conversations of December.