Marshall McLuhan

My approach to any question? To refuse to have a fixed viewpoint.

Understanding always requires a multidimensional approach.

http://youtube.com/watch?v=A7GvQdDQv8g

The hope of immunizing society comes from the artist, who detects the changes in the wind resulting from new technologies ...

... long before they exert their full impact.

Since TV, the whole American political temperature has cooled down, down, until the political process is almost approaching rigor mortis.

The utmost purity of mind is no defense against bacteria. To resist TV, therefore, one must acquire the antidote of related media like print

There is more diversity, less conformity under a single roof in any family than there is with the thousands of families in the same city.

The more you create village conditions, the more discontinuity and division and diversity. The global village absolutely insures maximal

disagreement on all points. It never occurred to me that uniformity and tranquility were the properties of the global village...

The tribal-global village is far more divisive - full of fighting - than any nationalism ever was. Village is fission, not fusion, in depth.

The village is not the place to find ideal peace and harmony. Exact opposite.

We shape our tools, and thereafter our tools shape us. Media are make-happen rather than make-aware agents.

All media exist to invest our lives with artificial perceptions and arbitrary values.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort

Far more thought and care go into the composition of a prominent ad in a newspaper than go into the writing of their features and editorials

There are not remote places. Under instant circuitry, nothing is remote in time or in space. It's now.

We have now become aware of the possibility of arranging the entire human environment as a work of art.

The electronic age ... angelizes man, disembodies him. Turns him into software.

Stop saying 'Is this a good thing or bad thing?' Start saying 'What's going on?'