Melanie Kinney

Have you heard of "culture add" yet? "Culture fit", at best, is about shared values & alignment. At worst, it turns into an unconscious checklist of “people who are like us”—same backgrounds, same perspectives, same way of working. Enter: Culture Add mbcc-newsletter.beehiiv.com/p/culture-fit-…

Have you heard of "culture add" yet? "Culture fit", at best, is about shared values & alignment. At worst, it turns into an unconscious checklist of “people who are like us”—same backgrounds, same perspectives, same way of working. Enter: Culture Add mbcc-newsletter.beehiiv.com/p/culture-fit-…

The result? A stronger, clearer message that lands better with leadership—and builds more alignment across teams.

My process: 1️⃣ 15-min walk-through 2️⃣ Gather feedback 3️⃣ Tweak the deck + follow up if needed

One of the most helpful habits I’ve picked up: Sharing my presentations with people outside the marketing team. 🧵

I never thought I’d say this, but…I love audits. They take time to pull together, but the insights are so worth it. These are a great reminder of how powerful consistent branding across channels can be. Highly recommend checking them out! verbosemarketing.com/copy-of-resour…

Mistakes are inevitable. Wallowing in past mistakes is optional. Pick yourself up, dust yourself off, and try again... smarter.

There’s rarely a true crisis in marketing. Big problems? Yes. Public mistakes? Definitely. But panic is optional. How you communicate in high-stakes moments can build trust—or chaos. Here’s how to lead with calm, clarity, and accountability: mbcc-newsletter.beehiiv.com/p/handle-the-p…

Hitting send on something new 💌 After a 6-year hiatus, I’m back to writing — this time with a newsletter. Starting small. Sharing my experiences. Seeing where it goes. Check it out ⬇️ mbcc-newsletter.beehiiv.com/p/hitting-send…

I was laid off in 2023. I knew it could happen, but like many, I didn’t think it actually would. Then it did. I wrote down 5 things that made a difference for me, in case it helps someone else. mbcc-newsletter.beehiiv.com/p/5-things-tha…

How many RTs I need to get in @GrandSlamTrack ???

Oh you didn’t hear? Jack. Is. Back.

Lindy Ruff really said "if you aren't gonna show up at 7 PM you sure as hell are gonna show up at 1 PM"

@KyleCannillo I hope this is true. By and large; I like this group

I wouldn’t expect drastic changes for the Devils this offseason. Tough decisions to make about Severson, Graves, and Tatar. Hard negotiations expected with Meier and Bratt. Explore goaltending issue. And my most important key: keep all of the coaching staff together.

“We’ll be back” - Erik Haula #NJDevils

I’ve never been prouder to be a #NJDevils fan. They deified all odds and had one of the most magical seasons of all time…breaking nearly every franchise record in the process. They’ll be back for years to come. This was the start of something special.

WHICH ONE THO!?

RaNgErS iN 4. ❌ RaNgErS iN 5. ❌ RaNgErS iN 6. ❌ RaNgErS iN 7. ❌ Devils win. ✅