Menace.com

Pivot. I've heard that word so many times in the last year that it stopped meaning anything. And yet here we are. That's the reality of online businesses in 2026 - cycles are shorter, signals are louder, and the gap between "this is the plan" and "this is what the market is actually telling us" closes faster than it ever has. You either listen or you fall behind. A year ago we set out to build a vertically integrated iGaming group - operator, media, game studio, all under one roof. Today we've sold @menacedotcom, the operator, and it'll relaunch under a different brand. Menace Media stays with us and is spinning out as a standalone business. It's a strange thing to write. We assembled a serious team, built real product, learned a lot. But part of building is being honest about where the energy actually wants to go - and over the last six months it became clear that our media business had quietly become the most powerful thing we'd built. The numbers told the story before we did: - 1.08B impressions in April alone - 1.99B impressions across March and April combined - 9 sports verticals live, more in incubation - Engaged by Dana White, Jon Jones, Sergio Ramos. Co-created with John Terry, Roberto Carlos, Diogo Dalot - Official UFC media accreditation - Featured across AOL, Yahoo, The Independent, MSN The operator goes to new owners and a new brand. Menace Media spins out as a standalone business, working with the wider market - no operator of our own, no conflicts, no divided attention. And I'm thrilled to share that @Thrill_com is our flagship media partner - the first operator going live across the Menace network as we open up to external clients. @ByronThrill is one of the top entrepreneurs in iGaming, and I'm genuinely proud and humbled to be building this chapter with him and his team. The guys have built an amazing product - in my view, the best in crypto right now - and their vision for brand marketing is deeply aligned with ours. And this is where I want to talk to the players directly. If you played on Menace - thank you, genuinely. You were part of building something real. And if you're looking for where to go next, my honest recommendation is @Thrill_com. Insane originals, fast payouts, the team is killing it. That's where I'd be playing. Not because they're our partner - they're our partner because I actually believe in what they're building. To the team who built Menace as an operator - thank you. You shipped a product most groups twice your size couldn't have shipped. To our partners, investors, athletes, and creators who backed us along the way - thank you for the trust. Menace Media is open for business. More soon.

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