Montina Jiang, Ph.D.

📢 Submit your panel proposals to the Advertising Division for #AEJMC2025 by Oct 7, 2024. Full details: higherlogicdownload.s3.amazonaws.com/AEJMC/9027d2c0…

Ethical issues aside for the moment, this is a trap for unwary advertisers. The FTC is clear that all endorsements must reflect the honest beliefs of the endorser, and that explicitly includes virtual/AI influencers. If you use a deepfake/AI creator and script them to say how much they love a product, without a clear and conspicuous disclosure that the person is not real and has not used the product, then you are breaking the law—they cannot possibly have used the product, so their endorsement cannot reflect their honest belief.

What an invigorating morning it was! I had the pleasure of presenting with three other groups of scholars on the disclosure effects. Thanks to everyone who attended the session, asked insightful questions and generously shared their valuable suggestions. @Dr_YiranSu #AAA2023

My great pleasure to present our latest research on #LiveStreaming #shopping w/Anan. Appreciated the discussions and all the feedback! #AAA2022 #AAAStPete

Need a pep talk for my writing day ✍️✍️✍️ #writechat

Another new pub out in 2022 with a great team of collaborators! Bringing older consumers onboard to online banking: a generational cohort comparison tandfonline.com/doi/full/10.10… #aging #onlinebanking #Finance #OnlineSafety #technology

@CMSeg Happy belated birthday and Merry Christmas!

My department @UKYISC is #hiring one tenure-track assistant professor in #publicrelations (ukjobs.uky.edu/postings/365128) and one open-rank assistant, associate or full professor in #advertising (ukjobs.uky.edu/postings/369024). Come work with me! @AdScholar @AejmcAdDivision @AEJMC_PRD

@pengyilang Congratulations!

Pleasantly surprised to find out that my paper received a top faculty paper award #NCA21 . Then realize that the paper was competed last year and already had three journal rejections this year. 😂😂😂 Academia is hard. Celebrate your achievements no matter what 🥳.

It was a great pleasure to have Michele and Gabby in my @UKYISC ISC 341 class to talk about their thought process of influencer marketing strategies. Very informative and fun lecture. Always eyes-opening and enjoyable to learn from industry professionals. #LearnWithAEF

@juanmundel @AejmcAdDivision @WestVirginiaU @MSUAdPR @DePaulU Congratulations, Juan!

How can we encourage people to put their face masks back on? Check out my new publication with @its_dna on how to design mask mandate messages. Hope our study findings help contain the spread of the Delta variant of COVID-19. tandfonline.com/eprint/H9QCIAZ…

Thanks to hundreds of people who came to the UK rally today on short notice to stand in solidarity with the Asian-American community. Let's stop the hate, spread kindness, peace, and love. #StopAsianHate

So happy to present our persuasion study w/@its_dna on the effective message design on promoting mask-wearing at AAA 2021.

Thank you so much for your leadership, Claire! It is a great honor to serve and I have big shoes to fill. Thanks to all the GMC members who put together the great teaching, research, and ad resources: aaasite.org/global-and-mul…

@YanHuangUH Yay, congrats Yan!

So grateful for AEJMC's support! I look forward to exploring narratives as campaign strategies for misinformation correction.

@CMSeg @StrJoanna @AEJMC Congratulations, Claire!

@CMSeg I am with you! I can see the light in the tunnel now.

Just donated to @universityofky. We can all make 2020 better with small actions. #OneDayforUK @uk_ci @UKYISC

Exciting news: The AAA Global and Multicultural Committee (GMC) recently updated the research database with articles on #global and #international #advertising in the major ad journals. Check out the #FREE resources by the GMC of the AAA here: aaasite.org/global-and-mul…